Commercial Manager
Current- Responsible and accountable for the sales performance, distribution strategies, marketing development and management of WIBISCO cookies and crackers in Barbados and 20 export territories.- Responsible for the development and execution of sales, distribution and marketing strategies for Bermudez cookies and crackers, Holiday Snacks and Soldanza Snacks in the Barbados market.- Manage the new product development process for WIBISCO brands, from concept to execution. - Lead, provide guidance and development opportunities for a team of 80+ sales, merchandising and marketing personnel.