Allison Caldwell Email & Phone Number

Charlotte, Nc, Us

Detroit, Mi, Us

Charlotte, North Carolina, Us

- Managed the strategic development and execution of larger-scale marketing campaigns that built brand awareness and drove growth among consumers for Carolinas HealthCare System Blue Ridge, an affiliated hospital of Atrium Health located in Morganton, NC. - Served as the sole project manager for the Blue Ridge account and provided regular campaign and budgetary reporting to executive leadership and staff of Carolinas HealthCare System Blue Ridge. - Created and executed annual marketing plans for the Atrium Health Primary Care service line that increase brand awareness and drive growth among consumers. - Served as the primary marketing contact and project manager for 80+ local Family Medicine and Internal Medicine practices. - Managed the "New Movers" campaign, which targets and nurtures consumers moving into or within the Atrium Health footprint. This involved managing relationships with multiple internal teams and a third-party data vendor. - Launched the Atrium Health Advantage campaign, a healthcare "loyalty" program designed to highlight the latest primary care offers and increase patient selection. - Served a vital role on the COVID-19 marketing committee. Duties included producing content related to COVID-19, emailing hundreds of thousands of patients and consumers, updating AtriumHealth.org to reflect any changes due to the virus, etc. - Maintained and optimized thousands of medical provider and practice listings on the Atrium Health website. - Fostered relationships with clients including medical professionals, agency partners and executive leadership.

Charlotte, Nc, Us

- Executed the internal and external integrated communications strategy for more than 10 owned brands throughout North America, including flagship brands Meineke Car Care Centers and Maaco. - Monitored and responded to customers daily for all Meineke Car Care and Maaco social media accounts. - Worked with agency partners to generate social content including promotional offers, consumer giveaways, movie partnerships, charitable efforts and more. - Authored and distributed internal franchisee newsletters and updates, internal corporate announcements, executive letters, year-end financial reports and press releases. - Developed and managed a communications intranet for Driven Brands’ corporate employees and franchisees. - Created and optimized SEO content for brand websites and blogs.

Charlotte, Nc, Us

- Provided daily marketing and advertising support to Meineke Car Care Center franchisees. - Oversaw implementation of comprehensive local market marketing and media plansthat drove traffic and sales growth to Meineke centers. - Coordinated with vendors and agency partners to effectively manage local marketing and promotional campaigns across various media channels. - Supported internal and external communications efforts, responsible for monthly internal newsletters as well as authorship of external press releases and media outreach. - Managed all social media activity across all Meineke Car Care USA accounts, including profiles on Facebook, Twitter and Instagram. - Assisted in the management and creation of content for meineke.com and related blogs. - Coordinated SEO and SEM efforts across all digital platforms to ensure consistency and maximum impact online.

Concord, North Carolina, Us

Athens, Ga, Us

Hampton, Georgia, Us

Bachelor Of Arts (B.A.), Digital & Broadcast Journalism

Bachelor Of Science (B.S.), Sports Management