Allison Pancoast Email & Phone Number

Chicago, Il, Us

Northbrook, Illinois, United States

Oversees and manages internal paid media teams inclusive of search, social, programmatic display, online video, CTV, Affiliate, reporting and content strategy while also managing external partner and agency relationships of the CBH portfolio, spanning across United States and Canada inclusive of Crate and Barrel, Crate and Kids, Wedding Registry, Baby Registry, Credit Card, Trade, and Mover programs. - Build, pace, manage media budgets, accruals and forecasts- Craft and execute full… Show more Oversees and manages internal paid media teams inclusive of search, social, programmatic display, online video, CTV, Affiliate, reporting and content strategy while also managing external partner and agency relationships of the CBH portfolio, spanning across United States and Canada inclusive of Crate and Barrel, Crate and Kids, Wedding Registry, Baby Registry, Credit Card, Trade, and Mover programs. - Build, pace, manage media budgets, accruals and forecasts- Craft and execute full funnel media strategies for all brands- Develop and bolster integrated partnerships with leading platforms (Tiktok, Google, Meta, Pinterest, YouTube) to ensure that we are staying on the forefront of media innovation- Partner with and manage internal and external teams to execute, optimize, and measure all paid marketing channels- Partner with brand teams to execute vendor strategies within paid media - Partner with CRM team to create seasonal audience segmentation strategy for media targeting- Collaborate with cross-functional marketing partners to ensure seasonal cohesion of both strategic and creative execution- Partner with creative, design and copy teams on developing content that will maximize the impact of our advertising; communicate best-practices to the cross-functional teams- Collaborate with Influencer Marketing and Organic Social Media teams to maximize their efforts through paid advertising- Strive for continuous content innovation to stay relevant to our target consumer- Drive a robust test & learn strategy for each channel to constantly improve advertising effectiveness & deliver results- Development of digital store opening and closure strategies - Continuously monitor industry trends, consumer behavior, and competitor activity- Create an environment of collaboration, partnership, learning and sharing that can help drive employee engagement and development within my team - Manage and develop 4 direct reports and a team of 8 Show less