Allison Perlmutter Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Northbrook, Il, Us

• Curate the product assortment based on competitive analysis, search terms, trade shows, customer requests and industry trends• Manage the product-to-site process and work closely with vendors to obtain all information needed for new product launches• Collaborate with the Marketing Manager on the digital marketing strategy for each item and brand in all the marketing channels • Drive sales through meticulous maintenance of the site, A/B testing, optimization of search and taxonomy and monitoring site performance and web KPIs• Manage the merchandise strategy for the site and come up with short-term and long-term projects designed to drive sales and brand awareness• Collaborate with the Amazon team to determine the best assortment to carry on Amazon and provide them with up-to-date pricing

Chicago, Il, Us

• Responsible for managing and growing the $22M kids and baby apparel and furniture businesses on Sears.com• Track KPIs and marketing channels daily and quickly implement strategies to either address underperforming channels or to increase the growth of positively performing channels• Measure the success of coupon codes, promotions and any actions taken to improve KPIs in Omniture• Optimize internal search and navigation using failed search and customer engagement reports • Develop split tests to enhance the design of vertical pages• Create cohesive promotional offers for email, mobile, social media and affiliates• Update content for datafeeds and paid search to increase relevancy and conversion • Increase units per transaction by choosing appropriate up-sells and implementing cross-categorization where applicable • Negotiate costs and on-board new drop-ship and marketplace vendors to fill gaps in the assortment

Chicago, Il, Us

• Led a team of 6 people• Managed all of the product builds from record creation to online for Women's apparel, accessories and intimates • Played a significant role in increasing and maintaining the percent of the product assortment online• Point of contact for internal and external customers and suppliers• Coordinated and built the shop-by-outfit experience online• Collaborated with the inventory team regarding allocation of product to the warehouse• Worked with 3rd party companies to ensure a smooth and timely build process• Ensured excellent customer service to the Kardashian Kollection brand

Chicago, Il, Us

• Managed the product builds for intimates & sleepwear for Sears.com and Kmart.com• Reviewed the circulars and built the deals for online• Created splash pages for key holiday events • Wrote product descriptions• Worked with buyers and vendors to receive product samples• Resolved any issues that were keeping products off the website• Performed daily site audits• Compiled reports using Business Objects • Helped with various special projects for the Content and Merchandising teams• Worked with the inventory team to allocate inventory• Requested changes or additions in the taxonomy when necessary

Niles, Il, Us

• Managed thousands of products across multiple product categories• Maintained products on 3 websites and regularly audited them for issues• Assured that every product was being properly promoted on the websites• Managed product images, copy, and unique URLs• Used Google Analytics to make product placement decisions • Assisted with promotional materials such as flash banners • Resolved any failed internal keyword searches• Approved images and product pages before they went live• Created landing pages for email promotions and worked with designers on affiliate pages• Compiled bi-weekly sales reports using Business Objects and Core Metrics • Worked under strict deadlines due to seasonal and event based product• Monitored inventory• Proofread and edited product copy• Led meetings every week to kick off new products and site changes• Trained 2 interns and managed their work

Niles, Il, Us

• Wrote product descriptions for a test program that led to a 20% lift in sales• Wrote the company’s daily blog and tracked it on Google Analytics• Helped manage the company’s Twitter and Facebook accounts• Managed thousands of products in a content management system

Chicago, Illinois, Us

• Composed comparative analysis reports• Was the liaison to the United Kingdom offices• Analyzed trends in the market and proposed new ideas for mobile devices• Assigned keywords to products for search engine optimization • Uploaded content onto all of the national and international websites• Edited reports from upper management• Wrote a detailed report and presentation on social media and its advertising potentials• Worked on and participated in a promotional video

• Coordinated auctions and open houses• Wrote and designed auction brochures• Managed client information in a database• Conducted mass mailings

B.A., Professional Writing, Advertising, Communications

Biology, General