Allison Picard Email & Phone Number

Vancouver, BC, CA

-Lead and Manage the VCM Sustainability Council including the implementation of the regional sustainability action plan -Oversee VCM’s role in the implementation of the Hwy 3, Gold Rush Trail, and Sunshine Coast Destination Development Strategies -Oversee the delivery of seven small/medium sized tourism infrastructure projects funded by the province in the.

Vancouver, British Columbia, Canada

-Coordinates the production, execution, and optimization of traditional and digital media tactics for Destination BC’s marketing campaigns including messaging and imagery selection -Liaises with advertising agencies and contractors to review and offer feedback on all creative to ensure Destination BC receives high quality work-Manages project execution.

-Provides ongoing guidance and support to industry partners, tourism businesses and regional organizations during the development of consortia and sector-based marketing applications for Destination BC’s Co-op Marketing Programs -Manages over 30 co-op marketing projects in all phases of the project lifecycle: application review and scoring, contracting.

-Representative at tradeshows and events providing information and educating customers on BC Hydro’s current initiatives, services and programs-Manages working relationships with a variety of partners

Vancouver, Canada Area

-Manages the DAM system through the uploading and cataloging of all brand assets, inputting key metadata and organizing assets into collections -Acts as a key contact between the DAM system service provider and users, including Destination BC staff, tourism partners and content creators

-Processes/inputs invoices into the SAP financial management system and purchase card reconciliation in compliance with government financial policy and procedures -Provides government contract administration support such as drafting general service agreements and modification agreements -Manages all components of the budget including budget creation.

As part of the BCIT Program, a 4 month business consulting project was completed where teams of three worked directly with a company to undertake research and prepare a marketing plan. Working with Go2hr, the goal of the project was to get information on how to best reach 15-24 year olds and encourage them to pursue the tourism industry. Through the use of.

Marketing

Bachelor Of Arts - Ba, Psychology