Allison Pierce Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Chapel Hill, North Carolina, United States

Chapel Hill, North Carolina, United States

- Collaborated with a student group to conduct research on NASCAR using focus groups, interviews, and surveys - Managed a team of 8 students to create an on-site activation that incorporated major sponsors of the 23XI team to attract a younger and more diverse audience in a new market- Created and monitored internal group deadlines in accordance with our client deadlines

Chapel Hill, North Carolina, United States

- Researched FOX Sports college football property, “Big Noon Kickoff,” through focus groups, interviews and a QualtricsXM survey- Collaboratively developed and presented a comprehensive PR Campaign to FOX Sports leadership that included a five-tiered tactics and strategy plan consisting of seven deliverables- Produced a 5-minute video detailing the PR campaign using Adobe Premiere Pro

Chapel Hill, North Carolina, United States

- Presented UNC Panhellenic and Phi Mu national recruitment rules and guidelines to over 100 current Phi Mu members- Coordinated over 20 group pairings for potential new member interviews - Served as a liaison, facilitating communication between the chapter president, membership director, Phi Mu national consultant, and the rest of the chapter

Chapel Hill, North Carolina, United States

- Managed a budget of $25,000 to organize 10 events over the course of 4 months- Coordinated and signed contracts with local venues, music artists and catering services -Collaborated with an executive team to implement goals of both regional and national Phi Mu Chapters as well as cooperation with UNC Panhellenic guidelines- Delegated and supervised the work of an assistant social chair

Winston-Salem, North Carolina, United States

- Posted and tracked engagement of partnership content on accounts ranging from 15k to 20k followers including Facebook, Instagram and X - Created pre-game, in-game, and post-game graphics including lineups, final scores and clipping major plays all associated with paid partnerships- Assisted in game day operations for various sponsorship activations including table set-ups, flyer handouts and parking management as well as the overall game day operations of assisting the grounds crew- Contributed to a 7% social media growth across all platforms

Chapel Hill, North Carolina, United States

- Service learning intern for local brigade (Code for the Carolinas) of Code for America- Conducted interviews to assess internal communication on Slack of the Code for the Carolinas brigade - Collaborated with a student team to create a communications audit highlighting our findings and tips for better internal communication- Created a presentation with our findings for brigade leaders to share with volunteers

Advertising And Public Relations, Senior

Bachelor'S Degree, Advertising/Public Relations And Political Science, Senior

Activities and Societies: Phi Mu Gamma Lambda

Education record

Courses: - Concepts of Marketing - Florence Sketchbook