Allison Walker Email and Phone Number

Harness business goals into actionable communications plans including creating narrative, product messaging and full-funnel marketing copy. Build and motivate teams that outperform and overdeliver on campaign and sales goals. Average earned media >$1B/year.

In April 2022, I joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Catapulted global sales by founding on-demand digital workout channel that replaced pandemic-related franchise losses and continues to supply more than 25% of company revenue.Innovated and reinvented digital media strategy to drive sales and minimize spend, optimizing CPA by 33% over 3 months. Cultivated talent to scale marketing team to support international, brand and local franchise sales. Acted as creative director leading a team of project managers, designers, motion graphic designers, copywriters and social media managers in producing compelling content that garnered above-industry-average engagement and conversion metrics. Curated vendors to fit the business goals and company culture for highly-effective, seamless partnerships. Reignited PR reach from local to national such as TODAY Show, People magazine, How I Built This podcast, CBS Sunday Morning, Harper's Bazaar, the New Yorker and so many more to reach millions of households worldwide through mainstream channels. Led grassroots, lifestyle influencer initiatives to increase market share and favorability.

Revolutionized Jazzercise marketing and business strategy by embracing brand history to carve out a thriving future. Told the brand story through digital video, social, SEO/SEM, events and grass roots PR.

Specializing in lifestyle brands I created social media & product copy, print articles, and interviews for a diverse client base that included BLITZ Agency, Primrose Schools, Red Tricycle, San Diego Magazine and The LA Egotist.

• Created marketing strategies, developed creative and presented work that won new business and increased initiative-specific brand revenue by up to 32% per quarter• Led marketing development with Chief Executive, Marketing and Creative Officers of top US brands• Fostered strategy and execution of broadcast, outdoor, web, print, social media and video media

• Made strategy & usability recommendations that augmented time spent on brand web site 2 minutes per visit and skyrocketed conversions by >10% in 90 days• Sought target-relevant partnership opportunities; Implemented organic search optimization for Lexus sites, boosting clicks-through to site by 22%• Led development of conquest search advertising• Engineered tracking & reporting strategy that dramatically amplified digital role in ‘08-‘09 marketing plan

• Successfully launched co-branded micro site that received 1MM visitors in 60 days • Initiated re-design and implementation of multi-layered e-commerce web site • Sold home page optimization designs for refresh of existing CPG brand web site & managed production and launch of same • Managed direct consumer communications including email campaigns, promotions and contests

• Spearheaded integration of national branding into web-based & print dealer & sales outlets • Partnered with Honda vendors to secure asset and product information sharing, saving over $50K per campaign and developing a permanent asset base

• Established and maintained senior global client relationships in eleven countries • Saved $150K by working with global JWT partners to secure regional promotional opportunities • Developed global and regional competitive strategies/market assessments, planning by segment and regional tonalities

Managed post-production and special/visual effects on four major feature films with $500K-2MM post budgets simultaneously; Created production offices on commercial and music video shoots including vehicle rentals, office and production equipment rentals; Coordinated crews, developed call sheets, handled catering, delivery of props, talent wrangling, transportation, travel, castings, wardrobe fittings, PR photo shoots & interviews; Facilitated communication between A-List directors and studios/clients