Allisun Grandy Email & Phone Number

Greater Minneapolis-St. Paul Area

Minnetonka, Mn

freelance marketing consultant

Greater Minneapolis-St. Paul Area

Manage and oversee all aspects from production, to inventory management through day-to-day sales operationsIncreased direct-to-consumer sales by 78% and Distribution Sales by 26% annual growth over 3 yearsCreated, launched and implemented the Spell Wine Club, increasing overall direct-to-consumer baseDirect, create and execute marketing campaigns: events, email, social media, print, advertising, promotionalOversee financials and budgeting; record keeping, financial controls, accounting Administered compliance with governmental regulations; ABC, TTB, DTC shippingExecute fulfillment domestically and internationally for direct and wholesale channelsRedesigned and maintain website content, e-commerce, development, SEO to drive sales and membershipsDevelop relationships, partnerships, PR and media connections to develop brand image and awareness with consistent style and tone

Greater Minneapolis-St. Paul Area

Account Manager, World Class Wines Division, 2011 to 2013 Managed new business development for fine wine and spirits sales in wholesale, restaurants and retail resulting in a 20% territory growth and 15% increase in sales during the first yearConsulted with senior management to gain efficiencies in processes to improve delivery and serviceResolved conflicts and maintain positive rapport with sales team, clients and managementManaged Marketing and create promotional plans and programs for clients based on current/future market knowledge of product availability and/or surplus Leveraged existing client relationships to bring in new businessPlanned, initiated and analyzed email marketing strategies for the division and manage weekly customer communications regarding events, resulting in increased key client participationMerger and Acquisition Project Manager, 2010 to 2011Appointed by executive leadership to manage a large data conversion projectLiaison for company statistics, management tools/processes throughout the merger processManaged handoff of projects in flight to ensure transition plans were in place to complete work effortsLed a multi-disciplinary team responsible for the re-design of sales territories and sales targets

Greater Minneapolis-St. Paul Area

Project / Marketing Manager 2005 to 2010Consulted on and designed wine lists, point-of-sale and marketing materialsImproved project turnaround time by 50% and increase project completion rate by 30% by consolidating project efforts to one team of developersStreamlined the order process and communications, which reduced costs by 25%Executed project change requests when necessary to ensure deliverables remained on schedule and within scope and budgetProject Manager 2003 to 2005Identified and mitigated risks to scope, budget and timeline throughout the lifecycle of projectsLed a team of 8 sales representatives to ensure stakeholder goals were met on time and within budgetManaged brand burn trends to ensure vintage transitions and completion of sales Performed business analysis and translated them into functional requirements and project scopeCommunicated project, financial and resource management plans to senior managementPlanned, organized and executed all company events and Trade ShowsProject Coordinator 2002 to 2003Implemented sales volume analysis to annual financial reporting activity on behalf of senior managementIntroduced standard operating procedures resulting in higher customer service levels by developing solutions for service improvement and operational enhancementsDeveloped and maintained relationships with global trade suppliers Managed the redesign for sample billing for more timely and accurate billing resulting in reduced cycle time by 50% and increased revenue by 20%

Greater Minneapolis-St. Paul Area

Owned and operated a home-based catering company with 2 partnersManaged all financial aspects of the LLCCoordinated specialized events for groups of 8-80

Ba, History, Economics, French

Activities and Societies: Pi Beta Phi

Cppm, Project Management

Education record