Paid Social Strategist
CurrentIn this role, I am responsible for leading and executing strategy around the paid social portion of influencer campaigns across Instagram, TikTok, Facebook, YouTube, Pinterest and LinkedIn. I work with Account Managers to drive campaign KPIs and maximize efficiencies across each campaign.- Develop paid social campaigns (specific to amplifying influencer content) that maximize engagements, impressions, views, link clicks, and/or conversions.- Implement optimization tactics to improve… Show more In this role, I am responsible for leading and executing strategy around the paid social portion of influencer campaigns across Instagram, TikTok, Facebook, YouTube, Pinterest and LinkedIn. I work with Account Managers to drive campaign KPIs and maximize efficiencies across each campaign.- Develop paid social campaigns (specific to amplifying influencer content) that maximize engagements, impressions, views, link clicks, and/or conversions.- Implement optimization tactics to improve efficiencies across campaigns.- Work directly with Influencers and Influencer agencies to get the appropriate access to their accounts for paid amplification.- Execute advanced measurement studies to assess the impact of Influencer campaigns on brand lift, consideration, sales, sentiment and other brand health metrics.- Work with advanced measurement partners to ensure studies are properly set up in time for campaign launch. - Lead reporting initiatives on the paid social portion of Influencer campaigns.- Work directly with channel-specific reps on implementing best practices and relevant Beta opportunities.- Keep on top of the latest paid social media and measurement trends and applying it to campaigns where it’s applicable.- Work with Account Managers to ensure campaigns are launched on time and maintain efficient margins. Show less
