John Babcock Email and Phone Number
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Dynamic 20 year sales and marketing career reflecting pioneering experience and record–breaking performance in the digital advertising industry. Remain in the vanguard of continuous sales improvement processes, driving new business through key accounts, and establishing strategic partnerships to increase channel revenue. Expert in sophisticated sales models and vast knowledge of ecommerce marketplace capabilities and complexities. Open– door, hands–on management style that instills confidence and enhances employee performance. Establish and cultivate relationships with C–level decision–makers down.
Rhythminfluence
View- Website:
- rhythminfluence.com
- Employees:
- 17
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Managing DirectorRhythminfluence Jan 2016 - PresentGreater Boston AreaAn experienced full-service Influencer Marketing studio helping brands accelerate brand content experiences with scale and advanced measurement.
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Director, Brand PartnershipsSkyword Inc. Aug 2015 - Nov 2015Greater Boston AreaBranded content is a powerful movement, and for good reason — in our “always on” digital world, people have places to go and destinies to meet. To get their attention, you have to offer something valuable in return. Is it about telling great stories, or about systematizing and scaling the process? Is it about finding the right digital content providers, or about deploying the right content marketing software? At Skyword, we believe it’s all of the above.Behind our creative powerhouse sits enterprise-class technology and professional services that can help you inspire deeper connections in a consistent, easily scalable way. From conception and promotion to continual brand amplification, Skyword offers the tools to make content marketing a sustainable business process. -
Senior Vice President Of SalesBurst Media Jul 2010 - Jul 2015Greater Boston AreaResponsible for building and managing national sales organization including inside and enterprise sales teams. 25 direct sellers and 8 direct reports with regional offices in Los Angeles, San Francisco, Chicago, New York, and Boston. Recruited, hired, and trained highly professional, empowered, and productive staff. Forecasted revenue expectations to C–level executive team.- Delivered 41% revenue growth over 20 month period, 32% of which stemmed from new business development- Sales Department recognized as “Top 10 Sales Organization” in Jack Myers Annual Surveys of Advertising Executives on Online Sales Organization Performance (in conjunction with IAB). Recognized along with Microsoft, Google, and AOL.- Realigned and redefined sales approach from ad agency centric “capabilities” offering to direct client “solution selling” focus enabling sales team “in front” of marketing strategies. Results included “bigger idea–upfront” partnerships with marketers and less reliance on agency recommendations. - Spearheaded concept of changing product/brand offerings from one individual ad network solution (reach & performance) into four individualized branded channel offerings (content and composition), enabling higher level targeting, greater composition indices and more customized advertising offerings. Channel based approach led to an 82% increase in product pricing/CPMs over two– year period, generated higher value advertising programs, and greater premium brand partnerships for independent publisher base. Rebranded stand alone channel roster. -
Vice President National SalesBurst Media Jan 2008 - Aug 2010Greater BostonScope of responsibility included: Managing sales while expanding national sales team from 12 to 24, including recruiting, hiring, training, and developing well–functioning staff.- Opened and directed activities for building enterprise field sales teams in Chicago and San Francisco offices and doubled size of New York sales team from three to six. - Successfully positioned Burst up market and into a vertical brand channel sales approach, seeking higher quality affinity advertising business.- Created supportive, dedicated, achievement–oriented, and dynamic sales team resulting in 90+% employee retention and successful sales results. - Initiated, implemented, and directed development of brand solutions team inside sales organization focused on increasing quality of proposals and presentations; ensuring product expertise and business support in each satellite office; building stronger relationships with publisher partners; and freeing up sales personnel to focus on selling. Results: professional proposals and presentations and faster turnaround time for proposals to meeting shrinking deadlines. Increased proposals to clients from 13 to 27 per week, and close rates increased from 20% to 35%.
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Eastern Sales ManagerBurst Media 2004 - 2008Greater BostonSuccessfully managed Eastern Enterprise Field Sales team comprised of 6 account executives in Boston, New York and Atlanta regional offices.
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Client Development DirectorBurst Media Feb 2000 - Mar 2004Greater Boston
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Media PlannerMullenlowe Lintas Group Sep 1998 - Feb 2000New York, United States
John Babcock Skills
John Babcock Education Details
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Bachelor Of Arts (B.A.)
Frequently Asked Questions about John Babcock
What company does John Babcock work for?
John Babcock works for Rhythminfluence
What is John Babcock's role at the current company?
John Babcock's current role is Managing Director - RhythmInfluence.
What is John Babcock's email address?
John Babcock's email address is jb****@****dia.com
What is John Babcock's direct phone number?
John Babcock's direct phone number is +151838*****
What schools did John Babcock attend?
John Babcock attended Hobart And William Smith Colleges, Salisbury School.
What skills is John Babcock known for?
John Babcock has skills like Online Advertising, Digital Media, Mobile Advertising, Digital Strategy, Digital Marketing, Ad Networks, Mobile Marketing, Advertising, Display Advertising, Lead Generation, Strategic Partnerships, Marketing.
Who are John Babcock's colleagues?
John Babcock's colleagues are Hannah Wisdom, Andrea Bazzoli, Ally Reiner, Kate O'connor, Rachel Hazim, Valerie Santiago, Marsha Lyulyeva.
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John Babcock
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John Babcock
Guidewire Software - Vice President, Professional Services | Technology ExecutiveHollis, Nh
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