John Babcock Email & Phone Number

Greater Boston Area

An experienced full-service Influencer Marketing studio helping brands accelerate brand content experiences with scale and advanced measurement.

Greater Boston Area

Branded content is a powerful movement, and for good reason — in our “always on” digital world, people have places to go and destinies to meet. To get their attention, you have to offer something valuable in return. Is it about telling great stories, or about systematizing and scaling the process? Is it about finding the right digital content providers, or about deploying the right content marketing software? At Skyword, we believe it’s all of the above.Behind our creative powerhouse sits enterprise-class technology and professional services that can help you inspire deeper connections in a consistent, easily scalable way. From conception and promotion to continual brand amplification, Skyword offers the tools to make content marketing a sustainable business process.

Greater Boston Area

Responsible for building and managing national sales organization including inside and enterprise sales teams. 25 direct sellers and 8 direct reports with regional offices in Los Angeles, San Francisco, Chicago, New York, and Boston. Recruited, hired, and trained highly professional, empowered, and productive staff. Forecasted revenue expectations to C–level executive team.- Delivered 41% revenue growth over 20 month period, 32% of which stemmed from new business development- Sales Department recognized as “Top 10 Sales Organization” in Jack Myers Annual Surveys of Advertising Executives on Online Sales Organization Performance (in conjunction with IAB). Recognized along with Microsoft, Google, and AOL.- Realigned and redefined sales approach from ad agency centric “capabilities” offering to direct client “solution selling” focus enabling sales team “in front” of marketing strategies. Results included “bigger idea–upfront” partnerships with marketers and less reliance on agency recommendations. - Spearheaded concept of changing product/brand offerings from one individual ad network solution (reach & performance) into four individualized branded channel offerings (content and composition), enabling higher level targeting, greater composition indices and more customized advertising offerings. Channel based approach led to an 82% increase in product pricing/CPMs over two– year period, generated higher value advertising programs, and greater premium brand partnerships for independent publisher base. Rebranded stand alone channel roster.

Greater Boston

Scope of responsibility included: Managing sales while expanding national sales team from 12 to 24, including recruiting, hiring, training, and developing well–functioning staff.- Opened and directed activities for building enterprise field sales teams in Chicago and San Francisco offices and doubled size of New York sales team from three to six. - Successfully positioned Burst up market and into a vertical brand channel sales approach, seeking higher quality affinity advertising business.- Created supportive, dedicated, achievement–oriented, and dynamic sales team resulting in 90+% employee retention and successful sales results. - Initiated, implemented, and directed development of brand solutions team inside sales organization focused on increasing quality of proposals and presentations; ensuring product expertise and business support in each satellite office; building stronger relationships with publisher partners; and freeing up sales personnel to focus on selling. Results: professional proposals and presentations and faster turnaround time for proposals to meeting shrinking deadlines. Increased proposals to clients from 13 to 27 per week, and close rates increased from 20% to 35%.

Greater Boston

Successfully managed Eastern Enterprise Field Sales team comprised of 6 account executives in Boston, New York and Atlanta regional offices.

Greater Boston

New York, United States

Bachelor Of Arts (B.A.)

Education record