Allyson Bentley Email & Phone Number

Plainfield, Nj, Us

Fanwood, New Jersey, United States

Partnering with the COO and VP of Marketing to develop and execute impactful national and local campaigns, driving brand expansion and growth. Developing targeted go-to-market plans for new locations, promotions, and events, ensuring successful launches. Empowering franchise owners and improving resort customer relationships by spearheading the implementation and onboarding of franchises' first system-wide CRM. Leveraging data-driven insights to optimize campaigns, streamline onboarding, and propel lead conversion, ultimately fueling brand success.

New York City Metropolitan Area

Launched vibrant startup specializing in niche stationery, home décor, and entertaining goods for multicultural tastemakers aged 23 to 45. Within months, brand attracted thousands of visitors, hundreds of enthusiastic buyers, and press features in O Magazine, Today Show, and more. Wore every founder's hat, from product conception and design to website coding and U/X. Built user-friendly platforms, and migrated updates across both Shopify and WooCommerce. Crafted engaging product descriptions and marketing copy, and mastered online store operations, ensuring smooth traffic flow, optimized conversions, and data-driven growth.

Washington Dc-Baltimore Area

Streamlined marketing, promotional, and business unit calendars to enhance transparency and ensure alignment in communication efforts. Assisted with management and optimization across SEM, Display, Social, and Programmatic channels for assigned Stanley Black and Decker brands.

Atlanta, Georgia, United States

Transformed Morehouse College's digital presence through strategic brand identity and social media initiatives. Achieved by improving their content positioning, messaging, and social visual identity. Improvements led to increased engagement and conversions, as well as consistent high-quality representation across all channels. Crafted an expansion plan to introduce the Morehouse College brand to African and Caribbean markets, tapping into new audiences and opportunities. Upskilled staff in diverse areas like campaign creation, website development, and content tactics.

Washington, District Of Columbia, United States

Launched an online community platform for an organization serving 25,000+ students to boost engagement and learning. Forged partnerships with sponsors like Nike, Coke, Target, and Panda Express, and coordinated with internal teams for smooth execution of engagement strategies. Created community guidelines, monitored online conversations, and adjusted strategies based on feedback. Used analytics to track engagement and sentiment to grow the community and foster connections. Facilitated discussions and encouraged interaction to create a space for members and the UNCF brand to connect.

Washington Dc-Baltimore Area

Developed and executed successful content strategies using HubSpot, which included emails, blog posts, infographics, and other formats to educate and engage target audiences. I also implemented targeted campaigns across various channels such as digital advertising, social media, email, SMS, SEO, outdoor, and direct mail to facilitate growth and acquisition.

Baltimore, Maryland, United States

Transformed MICA's digital marketing efforts through data-driven strategies, igniting a 39% leap in leads and a 17% surge in application conversions. Analyzed customer behavior and program-specific habits to tailor campaigns for maximum impact and optimize conversions. Implemented advanced tracking, securing MICA's first-ever one-to-one ROI identification across digital, direct mail, and OOH channels. Partnered with college deans on recruitment and placement initiatives, leading campaign development, lead generation, and local PR identification.

San Francisco, California, United States

Managed successful campaigns that enhanced website traffic and boosted institution enrollment. Developed and executed lead magnet and demand generation campaigns for both Undergraduate and Graduate programs. Utilized SEO optimization to enhance search engine rankings and conducted comprehensive campaign performance assessments. Managed direct mail, paid digital, inbound marketing, and social media efforts, while improving project management methods for increased efficiency.

Washington, District Of Columbia, United States

Expanded Executive MBA programs into new international markets, increasing response and conversion rates by 5% and 17% respectively. Multi-channel marketing strategy led to a 15% enrollment increase in three out of four graduate programs year-over-year. Grew customer acquisition through digital campaigns, social media, email automation, SMS outreach, SEO, influencer partnerships, and some traditional channels. Managed ROI across various marketing initiatives and supervised agencies to optimize spend and channel allocations. Monitored campaign and CRM performance for insights and suggestions for ongoing improvement.

Washington, District Of Columbia, United States

Managed and directed marketing strategies for multiple academic programs, handling a $1.6 million annual budget. Successfully initiated graduate programs for the School of Continuing Studies, exceeding revenue targets by $1.2 million. Led the marketing strategies and introduction of eight more graduate programs, one undergraduate program, and 15 professional certificates. Additionally, boosted enrollment in existing programs by 66% in the first year, exceeding new program enrollment targets by 175%. Optimized the advertising and marketing budget, reducing costs while concurrently raising enrollment and brand visibility.

Greater Los Angeles, California, United States

Spearheaded marketing initiatives that elevated Challengers Boys & Girls Club's brand image, driving increased awareness and engagement. Provided crucial day-to-day support to the Executive Director and CEO, enabling successful execution of strategic projects like capital campaigns, events, communications, and government affairs, ultimately contributing to the Club's growth and impact.

Greater Los Angeles Area

In partnership with careerbuilder.com, developed job placement website and career services business targeted to young women aged 18-25. Acquired by Los Angeles based employment agency.

Fullerton, California

Implemented and managed CSUF Serviceworks, an AmeriCorps program for 75+ students, leading a team of AmeriCorps members and securing school partnerships. Collaborated with administrators and staff to provide resources and enable AmeriCorps members to deliver effective attendance, behavior, and academic interventions, resulting in improved outcomes for primary-aged students.

Bachelor Of Arts (B.A.), Sociology, Minor In Business

Sociology and Business Administration

Master’S Degree, Sociology

Sociology Major, Graphic Design Minor

Sociology and Graphic Design