Allyson J. Email & Phone Number

New York, New York, United States

New York, New York, United States

East Lansing, Michigan, United States

• Led and managed artist outreach for a weekly video series "Wharton Wednesdays" to remain connected to our audience via the online platform of YouTube during the pandemic• Generated social media copy and content to encourage sign-ups for artist-focused virtual courses, which reached an audience of 32,000+ • Researched and developed biographies of underrepresented Broadway artists to be featured on our social media platforms for national heritage and pride months, encouraging our audience to engage with diverse individuals

• Innovated a virtual year by implementing a speaker series with 10+ esteemed individuals from across the US• Spearheaded general member and e-board meetings to ensure cohesive communication in a virtual setting• Joined forces with Professional Development Chair to recreate annual NYC trip virtually by planning activities, speakers, and coordinating food deliveries to members

East Lansing, Mi

• Provided oversight and a refreshed strategy for social media team by implementing cohesive calendar system to allow executive team open access• Coordinated outreach to diverse audiences through events to promote student member recruitment, the Wharton Center season, and MSU student discounts • Served on behalf of WCSMO as a public face within MSU community, representing at events and meetings, encouraging people to attend and get involved

East Lansing, Mi

• Collaborated with a co-chair in creating and designing campaigns and posts for Facebook, Instagram, and Twitter to grow audience and increase awareness of Wharton Center season• Used interactive and innovative methods to develop unique content that resulted in increased followers and an individual campaign reach of 10,000 • Mapped a publishing procedure that outlines from brainstorming to posting for each campaign, to ensure cohesion of brand voice and to refine the content approval process

East Lansing, Mi

• Served as Teaching Assistant for BUS 101, used PowerPoint and verbal lectures to teach 30 business-preference freshmen about the business field• Led recruitment team by holding weekly sessions to inform and attract a target of 300 prospective members for 2019• Coordinated professional and volunteer events through outreach, then planned our corporate Spring trips to Chicago and Nashville to provide freshmen students with experiential opportunities

East Lansing, Mi

• Promoted and planned, with the operations and marketing team, a suite of events and engagements where patrons could develop a greater relationship with performing arts and artists at Wharton Center• Managed all logistics and communication for pre-, during, and post- events, such as our Spotlight dinners, Insight Previews and After Chats, to ensure smooth run of show with 60-200 attendees• Shadowed and reflected on past events to provide recommendations for improving future experiences

Detroit, Michigan

• Worked with marketing team to build content for social media and plan large-scale, VIP events to strengthen our relationships with Quicken Loans partners• Developed and recorded the “Rock Your Internship” podcast with a fellow intern to provide onboarding information to future interns through the internship experience team• Awarded first place in the Internship Pitch Competition for a YouTube strategy recommendation focused on pre-first- and first-time home buyers which is currently being implemented in the company

East Lansing, Mi

•Developed campaigns for Spring Break, Mental Health Awareness Month, and a men’s initiative to promote services offered and diversify class attendees•Designed Instagram story posts to attract new members through staff networks and word-of-mouth•Compiled photos from all staff members to create a database of images for future social media posts

Ann Arbor, Michigan

• Delegated tasks and kept marketing department on track by utilizing the timeline software of Microsoft Project to draft campaign and promotional e-mail schedules through December 2018 • Wrote, formatted and produced company Summer newsletter using InDesign to highlight business updates and employee profiles• Partnered with the Alzheimer’s Association to plan and manage a fundraising competition and event for company employees, raised over $10,000 towards finding a cure for Alzheimer’s

Utica, Mi

• Constructed promotional mailings for ballpark’s Kids Club attracting 4,000 new members • Served on promotional team during games, interacted with crowd to retain and build weekly attendance• Developed social media posts through in-game updates and assisted with graphic design which helped to achieve 20,000 likes on Facebook that Summer

Utica, Michigan

• Organized products into both an accessible and aesthetically pleasing arrangement to maximize sales• Kept tally of stock and replaced what was lacking to create a fluency of available products• Displayed teamwork with other associates to strengthen the selling of products

Bachelor'S Degree, Marketing

Minor, Arts & Cultural Management

Education Abroad Program, Marketing In China

Spent 17 days traveling to Beijing, Xi'an, Shanghai, and Hong Kong to learn more about global business, and specifically, marketing.

High School, Graduated

Activities and Societies: Basketball, Gardening Club, Michigan Key Club, National Honor Society, Spanish Club, National Spanish Honor.