Allyson Levis Email & Phone Number

Lead, mentor, and manage a high-performing product marketing team with a collaborative and results-driven culture. Responsible for driving revenue through comprehensive lead generation, nurture, retention, and go-to-market strategies. Develop compelling product content and thought leadership assets that highlight challenges in the rental housing and commercial real estate industries, and explain how Grace Hill’s software solutions add value.

Responsible for managing key aspects of the LBMH division that facilitate growth, scalability, and operations optimization. Identify, track, report and oversee initiatives from existing business management processes. Identify opportunities to standardize or improve division processes and facilitate implementation of suggested changes. Collaborate with corporate operations, finance, IT, legal, and system administration to execute LBMH division objectives. Work with the leadership team to help… Show more Responsible for managing key aspects of the LBMH division that facilitate growth, scalability, and operations optimization. Identify, track, report and oversee initiatives from existing business management processes. Identify opportunities to standardize or improve division processes and facilitate implementation of suggested changes. Collaborate with corporate operations, finance, IT, legal, and system administration to execute LBMH division objectives. Work with the leadership team to help smoothly integrate future acquisitions into the division’s global operation. Show less

Responsible for developing a content and brand strategy for current ERP solutions and new products within ECI's Building & Construction Division, driving $20M in annual new business revenue. Create assets including solution videos, presentations, product overviews, and other content that supports the go-to-market strategy. Identify and define target market segments, buyer personas and customer journey maps to demonstrate the value proposition. Collaborate with Product Management to create… Show more Responsible for developing a content and brand strategy for current ERP solutions and new products within ECI's Building & Construction Division, driving $20M in annual new business revenue. Create assets including solution videos, presentations, product overviews, and other content that supports the go-to-market strategy. Identify and define target market segments, buyer personas and customer journey maps to demonstrate the value proposition. Collaborate with Product Management to create messaging frameworks that translate features into competitive differentiators that address customer pain. Show less

Responsible for developing the overall marketing strategy for ECI’s Building and Construction division. Created and executed detailed campaigns for the division’s ERP software. Developed marketing collateral, presentations, videos, webinars, advertisements (digital and print), newsletters, web content, trade show promotions, client testimonials and social media presence. Worked closely with the division’s sales teams, helping them meet their annual goals by providing the right tools, materials… Show more Responsible for developing the overall marketing strategy for ECI’s Building and Construction division. Created and executed detailed campaigns for the division’s ERP software. Developed marketing collateral, presentations, videos, webinars, advertisements (digital and print), newsletters, web content, trade show promotions, client testimonials and social media presence. Worked closely with the division’s sales teams, helping them meet their annual goals by providing the right tools, materials and communications in the market. Show less

Greater Philadelphia Area

Responsible for developing and executing a clearly defined marketing and communicationsstrategy for ECi Acsellerate, a sales intelligence and CRM SaaS application for small tomedium size distributors. Managed all marketing functions to achieve business growthobjectives, profitability and visibility while ensuring consistent marketing messages. Initiallychallenged with disjointed product messaging, limited brand awareness, and marketingbudget restraints. Reported to the… Show more Responsible for developing and executing a clearly defined marketing and communicationsstrategy for ECi Acsellerate, a sales intelligence and CRM SaaS application for small tomedium size distributors. Managed all marketing functions to achieve business growthobjectives, profitability and visibility while ensuring consistent marketing messages. Initiallychallenged with disjointed product messaging, limited brand awareness, and marketingbudget restraints. Reported to the President of Acsellerate. Show less

Greater New York City Area

Responsible for marketing and sales activities for a $20M Business to Consumer (B2C)company that sells office supplies, furniture and printing. Managed sales and gross profitperformance of 20 sales representatives located in Pennsylvania, New York and Florida.Challenged with creating and implementing a sales structure, process, and performancemanagement system from the ground up. Reported to the President/CEO.

Greater Philadelphia Area

National Office Supply wholesaler. Challenged with indirectly managing 20 B2B salesrepresentatives in 9 Distribution Centers, spanning from Richmond, VA to Boston, MA.Succeeded in a complex matrix organization by building and leveraging relationships withGeneral Managers, sales reps and customers. Reported directly to the Vice President of theNortheast Division, as well as the VP of Sales Operations in Corporate Headquarters.

Greater Philadelphia Area

Responsible for improving new car/truck sales and achieving annual market share objectives of 47 dealers in 3 different territories. Created B2B and B2C demand for Ford vehicles in a multi step distribution channel. Conducted monthly business planning meetings with dealers to forecast future month’s sales and determine the appropriate number of vehicles to order from the factory. Communicated new vehicle incentives and consult on weekly advertising plans to achieve maximum sales results.

Greater Philadelphia Area

Responsible for growing dealership parts and service sales - equated to $36 million in annual parts sales to Ford Motor Company. Accountable for improving Overall Customer Satisfaction scores at assigned dealers.

Mba, Marketing

- Completed International Study through Bocconi University in Milan, Italy - Fulfilled course requirements while working full time.

Bs, Marketing

- Minor in Information Systems and Statistical Analysis - Graduated in 3 ½ years while working on campus part-time