Allyson Schwab Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Guide search strategy and planning for client accounts, managing over $1MM in monthly paid search ad spend.Present strategic and tactical digital media plans, updates, and recommendations to key stakeholders, clients, and internal team members.Work across departments and teams to achieve client goals and core growth KPIs.Complete tests, collect and analyze data, and identify trends and insights to develop and optimize paid search campaigns.

Denver, Colorado, United States

Train and lead a team of Paid Search Specialists providing education and assistance. Ensure all work is done to best practices and standards.Advance department strategy through testing & participating in weekly strategy discussions.Develop newest team members through hands on training, and work to advance skills of established team members through tailored and targeted training.

Portland, Oregon Area

Manage a book of clients in the small to medium size business market across various industries. Help to support a team of Paid Search Specialists by providing training, reviews, and one-on-one assistance and troubleshooting. Assist in training new hires by explaining in great detail daily tasks and responsibilities, shadowing calls, and reviewing accounts. Work on challenging accounts in complex industries and handle client escalations. Continually optimize client accounts while looking for new areas of growth and opportunity to drive ROI and achieve client goals.

Portland, Oregon Area

Design, develop, and manage PPC campaigns while providing analysis of existing campaigns for a book of clients. Drive overall strategy and tactics to achieve client goals. Partner with Account Managers to produce and deliver successful campaigns. Identify and report on key performance indicators, and remain current with industry trends and insights.

Portland, Oregon Area

Utilized email marketing, social media, website updates, and various other projects and channels to build relationships & promote products. Additionally was responsible for planning events, distributing pricing information, producing inventory reports, and performing various administrative tasks as needed.

Eugene, Or

Presented ideas and information on Anheuser-Busch products to retailers and customers, executed evening and weekend promotions as necessary, and planned, coordinated, and participated in promotional events tied to brand image.

University Of Oregon

Editor for a student-run publication on the University of Oregon campus. Worked with other students to provide stories & information for readers. Aside from editing, contributed to different social media outlets, including Twitter, Facebook, and Instagram.