Allison Mccarthy Email & Phone Number

Charlotte, NC, US

• Lead marketer of the Localized Temperature Therapy and Thermometry portfolios totaling $46M in revenue.
• Analyze monthly financial performance and identify key drivers to improve commercialization initiatives to drive revenue growth.
• Implement pricing strategy to mitigate inflationary cost increases.
• Collaborate cross-functionally with finance, manufacturing, and demand planning to achieve average forecast accuracy goal of above 75% each month.
• Maintain close relationship with sales to accelerate pipeline growth.

• Supported the Retail Independent conference of 7,000+ customers, showcasing 36 Cardinal Health businesses.
• Responsible for campaign development through customer database maintenance and email segmentation, which increased relevance and deliverability with a 57% average open rate and less than 3% bounce rate.
• Designed Targeting Tool for sales with critical customer metrics resulting in 54% increased adoption from PY.
• Streamlined communication to key stakeholders by creating effective collateral and managing response-line for group mailbox, which tracked over 2,500 messages for resolved issues.

Mansfield, Massachusetts, United States

• Supported Nutritional Delivery global business unit
• Evaluated and present competitor positioning globally and strategic areas of opportunity
• Redesigned marketing collateral to improve customer experience and product adoption for upcoming technology implementation
• Updated interactive sales demonstration tools to highlight customer-focused features of new technology

Columbia, South Carolina

• Communicate challenging concepts from difficult courses so students can better understand and retain information.
• Supported Human Anatomy class of 120 students by holding three weekly group review sessions and working with the professor to rely important information.
• Conduct one-on-one tutoring sessions with students requesting extra help in the subjects of Biology, Chemistry, Anatomy, Economics, Accounting, and Psychology.

Columbia, South Carolina, United States

• Mentor to 1,800 Greek women through the process of recruitment and throughout membership
• Competitively selected to attend Big Five training to learn how to utilize key personality traits to enable recruits on an individualized basis
• Acted as a liaison between potential new members and sorority chapters to accommodate 1,800 women going through sorority recruitment during the two-week period

Cincinnati, OH

• Conducted market research and analyzed data to optimize marketing strategies and business solutions.
• Interpreted data from Amazon to improve SEO methods based on consumer searches and preferences, which improved sales by 37%.
• Analyzed competitor market prices and positioning strategy to improve marketing plan of new products.
• Utilized Excel to determine most efficient outcomes to manage warehouse locations and delivery methods.

Cincinnati, OH

• Responsible for the order flow and distribution of product from website sales.
• Managed incoming order flow through ShipStation, reviewed sales, and prepared shipping documents.
• Oversite of warehouse inventory.
• Pick and pack website orders and preparation for shipment.

West Chester, OH

• Responsible for running all tasks of the office to keep appointments moving on time.
• Managed schedule of all patients in the office and organized all paperwork for patient files.
• Authorized insurance, determined co-pays, and documented all payments in QuickBooks.
• Preformed pre-appointment tests, including reading test, auto-refraction, glaucoma pressure test, retinal imaging, and dialations.

Bachelor Of Science - Bs, Biology, General, Sophomore

Activities and Societies: Honors College, Chi Omega Fraternity, Women in Business Council, Galen Health Fellows

International Business, Junior - Spring Semester

Coursework: International Marketing, Entrepreneurial Marketing, Introduction to Banking, Business Strategies