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When my oldest child joined her first soccer team at 4 years old the coach asked me to be his assistant, which included filling in on head coaching duties when he wasn't available. At the time this was way outside my comfort zone and I dreaded when he was gone and I had to fill in. Over the years I have grown to love coaching, whether it's kids on a team, or the people I work with. I have taken my love for coaching and applied those principles when it comes to building and leading marketing teams. Creating a team atmosphere allows people to build on each others strengths, have the trust to rely on each other, and all work to achieve the same goals.
Regions Bank
View- Website:
- regions.com
- Employees:
- 22189
-
Vice President MarketingRegions BankSalt Lake City, Ut, Us -
Avp, Director, Demand GenerationRegions Home Improvement Financing Apr 2018 - PresentGreater Salt Lake City Area -
Director Of Digital MarketingNuvi May 2017 - Apr 2018Greater Salt Lake City Area -
Sem ManagerAlliance Health, Llc Jan 2016 - Mar 2017Greater Salt Lake City AreaDuring my time as the SEM manager I executed a successful restructure of our accounts that resulted in a significant improvement in both CPA and lead volume. By creating the new account structure I was then able to further optimize our campaigns to a further 20% reduction in CPA. I worked closely with the creative and content teams to develop new advertising collateral that led to higher conversions and better user experience.Developed and executed successful A/B testing for better landing page optimization.Worked with the social media team on creating winning advertising campaigns. -
Seo ManagerAlliance Health Inc. Jun 2014 - Jan 2016As the SEO manager, I worked with the development and content teams to achieve strong results in organic traffic growth. I was able to see our organic traffic grow by more than 40% during my time as the SEO manager. I worked with multiple teams to develop the Periodic Table of Diabetes Management. This interactive content served as a strong tool for generating inbound links, demonstrated thought leadership, and provided educational content for users. -
Marketing ManagerAlliance Health Inc. Oct 2013 - Jun 2014Greater Salt Lake City AreaAs a marketing manager, I developed strategies to work with affiliates and other vendors to generate leads in the healthcare industry. I worked closely with vendors and clients to achieve lead volume goals while maximizing ROI. I was able to scale our lead volume by over 300% to reach the goals of the organization. -
Sem ManagerTech Media Network Jul 2012 - Oct 2013Managed all paid traffic to all owned and operated properties at Tech Media Network. Developed and executed search engine marketing strategies across multiple business units and varying goals. Oversaw growth of the SEM department, trained new staff members on PPC best practices, etc. -
Internet MarketerTech Media Network Jul 2010 - Aug 2012 -
Marketing ManagerCr England Nov 2008 - Mar 2010Managed marketing activities, both online and traditional methodology. Oversaw the implementation of Search Engine Optimization (SEO) strategies as well as Pay Per Click (PPC) advertising. Utilized social media to generate leads. Saw an 88% increase in new leads after 3 months of service. More than double over the previous year.Negotiated contracts with new and existing suppliers. Then worked with them to increase return on investment. -
Category ManagerIboats.Com Nov 2006 - Aug 2008Manage all aspects of 7 product categories, including:PPC campaign creation/managementMaintaining high ROIPurchasing decisionsMarket researchImplement SEO best practices
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Marketing AssistantSpillman Technologies Feb 2006 - Nov 2006Assisted marketing department in all activities including:Event Management Market ResearchDatabase ManagementMailing Campaigns
Alma Smith Skills
Alma Smith Education Details
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Marketing
Frequently Asked Questions about Alma Smith
What company does Alma Smith work for?
Alma Smith works for Regions Bank
What is Alma Smith's role at the current company?
Alma Smith's current role is Vice President Marketing.
What is Alma Smith's email address?
Alma Smith's email address is as****@****usa.com
What is Alma Smith's direct phone number?
Alma Smith's direct phone number is +180170*****
What schools did Alma Smith attend?
Alma Smith attended University Of Utah, University Of Utah - David Eccles School Of Business.
What skills is Alma Smith known for?
Alma Smith has skills like Online Marketing, Ppc, Sem, Marketing, Seo, Online Advertising, Lead Generation, Advertising, Social Media Marketing, Social Media, Market Research, Google Analytics.
Who are Alma Smith's colleagues?
Alma Smith's colleagues are Jeff Cochran, Jorge Arenas, Junior Cruz, Kelsy Solmon-Rice, Rhonda Byrne, Victor Ramphal, Spencer Wilson.
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