Daniel Almgren Email & Phone Number

Borås, Se

Borås, Västra Götaland, Sverige

Borås, Västra Götaland, Sverige

Accomplishments/Responsibilities- Developing and executing brand strategy for NetOnNet in 2023 of which the communication concept ”Kampen för låga priser fortsätter” including distinct fluenct character device Lowee was part of execution.- Developing and evolving company Mission & Vision, including statements and values.- Developing and implementing Market Segmentation across the organization.- Developing and optimizing Brand tracking capabilities.- Crafting and executing several market research studies for decision making.- Media planning for optimal effectiveness.- Developing and implementing Private Label/Own brand/Private brands strategy for NetOnNet and Komplett Group.- Developing, crafting and launching new, as well as rebranded, home electronic Private labels such as Andersson, Loeffen, PureSense, Freev, Austin & Barbeque and more.- Part of project group for PR planning and execution.

Borås / Mariestad / Stockholm

Marketing Manager for consumer brands Lambi & Serla in Sweden.Accomplishments/Responsibilities- Planning and implementint local marketing plan and activities- Planning, executing mediaplanning including media purchases.- Planning and executing local market research- Development and distribution of brand plans to B2B customers.- Developing and executing sales force materials and learning platforms.

Mariestad / Helsinki

Responsible for market data, insights and concept development for brandsAccomplishments in role- Developed and executed strategic market research studies - Developed and implemented optimized brand health tracking - Managing a team of Marketing Insights Managers

Mariestad/Borås

Regional responsibility for realization of concepts from idea to commercial executionAccomplishments in role- Defined role of concept and implemented Innovation process in SCD region- Developed and executed innovation workshops with senior management- Project manager for key category project including launch of new product on the market “Lambi Finest”

Mariestad/Oslo

Brand and Marketing Manager for the Lambi brand in NorwayAccomplishments in role- Increased brand performance and growth for Lambi in Norway by optimizing marketing planning, campaigns and media mix for highest effectiveness.- Developed and launched ”Lambi Family” concept with key customer, resulting in best case recognition.- Implemented central brand initiatives and product launches on local market

Mariestad/Oslo

Market responsibility for Trade marketing of consumer brandsAccomplishments in role- Developed and realized commercial trade execution of ”Lambi 50 years” campaign resulting in significant market share peak.- Developed and implemented handkerchief category strategy for Lambi brand including positioning, product packaging design and communication.- Project Manager for retail agency pitch for Nordics region

Mariestad/Oslo/Copenhagen

Regional responsibility for Trade marketing of consumer brandsAreas of responsibility- Developed and realized trade marketing plans to support business objectives- Responsible for customer presentations and new product launch pitches- Responsible for developing presentations and argumentation for sales- Responsible for in-store communication of Metsä Tissue brands- Managed contact with multiple agencies to deliver trade marketing plan

Mariestad

Sales / Marketing Trainee Consumer brands

Växjö

Växjö

Växjö

Bachelor Of Science With Specialization In Marketing, Main Field Of Study: Business Administration

Activities and Societies: Student Buddy to Exchangestudent (VIS) Board Member at KROM Future Co-Founder and Board Member of MFP-Labb.

Ihm Content & Marketing Management, Content & Marketing Management, Passed With Distinction

Certified from IHM Business school in Content & Marketing Management. The half year course focused on content as value creator.

Mini Mba, Marketing, Passed

Senior High School Education, Economics