Almhi Charlene Calma Email & Phone Number

• Manages one of the most critical business operations as part of the Leadership Team of the company by leading overall operations, cashflow management, strategies, and tactics, specifically on total project life cycle.
• Contributed to the achievement of a strong end-of-year (2023) top and bottomline growth performance
• Spearhead the planning, development, and implementation of the end-to-end project management processes and workflows
• Oversees an average of 40 projects simultaneously per month through new and existing partnerships (90% renewal rate)
• Leads a team of 10 (50% of the firm) on project and program management, stakeholder management, budgeting and forecasting, and strategic operations
• Monitors and reviews the performance of the team and all projects with the set KPIs. And guided their career progression.

• Led, supported, and implemented 30 projects in one (1) year that resulted in a 70% renewal rate through project management strategies and strong client and stakeholder management
• Managed projects with learning campaigns, research, learning management platforms, and events that achieved KPIs and revenue targets
• Directed the conceptualization, review, execution, and preparation reports for the assigned projects
• Achieved project KPIs within the targeted scope, timeline, and budget
• Led the strategic planning for all projects and process integration in the Social Development team
• Planned and mounted 10 online events (via Zoom and Livestreams) like webinars and workshops during the wake of the COVID pandemic to support the transition to online and hybrid learning

• Managed the Personal Audio category
• Developed and implemented marketing communication initiatives for every phase of the customer journey, across multiple touchpoints for the category
• Facilitated the completion of sponsorship and partnership commitments
• Led the development of quality content for owned and paid assets
• Devised plans to optimize Influencer Marketing for the brand, and evaluate and recommend potential KOLs/ Ambassadors/ Influencers
• Coordinated with internal and external stakeholders to ensure the timely, effective and efficient implementation of all MarComm initiatives

• Led the marketing and advertising initiatives that drove revenue to key business units of the company (Casino, Rewards and Loyalty Management, Shuttle, and Membership)
• Prepared materials for in-house collateral, digital requirements, and above-the-line materials such as television commercials, radio ads, print ads, and out-of-home

• Provided direction to the team through strategy making, planning and forecasting.
• Client building through forging relationships with premium schools (Colleges, SHS, Universities, Technical-Vocational Schools, institutions offering short courses/certifications in the Philippines.
• Timely and successful delivery of services, based on customer needs and objectives while ensuring to meet company targets.
• Provided after-sales servicing to partner schools. Responsible from onboarding until the delivery of services availed.

NCR - National Capital Region, Philippines

• Handled various SM Malls (Central 5). Focal person with regard to advertising concerns, plans and obligations.
• Expanded the client database through market information and market research. Clients are mostly SM tenants, consignors, affiliates, ad media agencies and exhibitors but we are also capable of providing advertising.
• Preparation of market presentation and business proposals for advertising services.
• Monitoring movements of advertising materials (e.g. Installation, Dismantling, Restoration, Roll-Down, Uploading etc.) to ensure that the agreed upon schedule is strictly met.
• Ensure to reach both personal and mall sales goals through effective marketing effort such as client-building, accurate budget forecast etc.
• Doing all after sales support in order to provide the best customer service experience to our clients/partners.

• Provided assistance to the Senior Marketing Manager in terms of handling clients through marketing support, customer feedback, meetings, cold-calls, invoice(s) etc.
• Preparing cost estimates, package proposal, contracts and offer sheets that will reflect the terms provided by the customer with regard to their advertising/marketing needs.
• Negotiating with clients with regard to the cost of the advertising service, possible added-services and the obligation of each party to the possible partnership.
• Monitoring movement of advertising materials (e.g. Installation, Dismantling, Restoration, Roll-Down, etc.) to ensure that the agreed upon schedule is strictly met.
• After sales support in order to provide the best customer service experience to our clients/partners.

Bachelor’S Degree, Business, Management, Marketing, And Related Support Services

Batch Valedictorian

Google Project Management: Professional Certificate

Project Management Course

Strategic Management, Operations, Marketing And Communications

Digital Marketing And Communications