Multiple acquisitions by GenHome Mortgage Corporation led to the creation of the GenWay Home Mortgage parent company.

• Initiated projects by identifying all stakeholders, defining scope of work and deliverables, and presenting project roadmaps to senior management.• Managed projects from Initiation to Closure by; organizing and facilitating meetings, maintaining project scope and timelines, and communicating changes to management.• Collaborated with Operations leaders to identify opportunities for process improvements across multiple departments.• Owned the change management process for system enhancements and integrations.• Provided ad hoc reporting for departments as needed.• Resolved system-related issues as reported through the IT ticketing system.

• Coordinated project teams by updating plans, managing documentation, and leading check-in meetings for successful product rollouts.• Served as CRM admin, overseeing administrative tasks and system maintenance to ensure smooth operations.• Created reporting dashboards to track process improvements, sales activities, and client feedback for data-driven decision-making.

• Prepared ad hoc reports for marketing campaigns, sales performance, and consumer demographics and generated insights that helped fine-tune the company’s targeting strategy.• Utilized data visualization software to build and maintain an automated company dashboard that leveraged data from multiple information systems.• Supported the development of marketing strategies in line with organization’s objectives.• Researched and analyzed competitive market trends, top competitors, and consumer pain points with our product line to uncover potential growth opportunities.• Oversaw all client and prospect data imports into our CRM software to ensure clients were presented with the appropriate products and programs.

• Developed, drove, and championed digital marketing strategies that resulted in a 35% increase in website traffic and converted prospects into clients.• Oversaw the outreach strategy for prospective clients through social media to help generate leads and interest in our services. • Defined accurate metrics for social media and digital marketing campaigns in order to analyze the performance and impact on website traffic.

• Analyzed client's ability to qualify for consumer loan options using CRM software.• Built rapport with clients and business partners to create trusting relationships.• Proven track record in meeting monthly quotasPerformed data entry tasks to keep clients files organized for underwriters.

• Established credibility and created rapport with numerous consumer and business clients.• Processed various customer transactions such as; servicing personal and business accounts, accepting payments, processing night deposits, handling safety deposit boxes, and nightly balancing of a personal cash box.• Provided administrative support to ensure efficient branch operation.• Processed sensitive customer data in a timely and accurate manner into our systems.• Played a key role in analyzing potential fraud risk.