Al Parmeter Email & Phone Number

Melbourne, Victoria, Australia

Telstra Health is Australia’s largest eHealth company, working to improve lives through digitally enabled care for the community.I lead the Engagement and Communications Team in its delivery of the National Cancer Screening Register (NCSR) – a $220m project managed on behalf of the Department of Health, supporting the Commonwealth’s bowel and cervical screening programs.I manage the development and implementation of:• Digital communications and engagement strategy: I developed the overarching strategy to build trusted relationships and the profile of the NCSR within government, external partners, end-users and key influencers. I am responsible for creating the digital communications strategy for a broad range of stakeholders including the Commonwealth and state/territory Departments of Health, and healthcare and pathology industry peak bodies.• Compelling communications to support business objectives and manage complex issues: I lead the implementation of the communication plan and developed the strategic narrative, supporting all areas of the business to communicate effectively and consistently about the NCSR. I coordinate the provision of engaging content relating to the NCSR to internal and external stakeholders.• Communications policies, procedures, and issues management: I lead the development of media relations policy and identify, and manage, complex reputational risks through contingency communications planning and implementation.

Melbourne, Australia

The Victorian Responsible Gambling Foundation is a statutory authority created to reduce the impact of gambling harm in the Victorian community.I designed and delivered: • Communications planning: I developed, implemented, and evaluated integrated stakeholder engagement and communications plans across all digital channels and print for key campaign initiatives.• Content management and digital engagement: I assisted in the development of the new Foundation website and created content for a range of mediums including ministerial briefings, media releases, online articles, and multi-channelled gambling harm reduction campaigns.• Digital marketing: I oversaw the promotion of events, campaigns, and Foundation research. I developed the content for key campaign initiatives, including ‘Love the Game, Not the Odds’ elite and grassroots sporting club program and the release and promotion of the ‘100 Day Challenge’ app.• Event management and stakeholder engagement: I developed, planned, and delivered ministerial, stakeholder and media events. In 2017, I managed the delivery of Gambling Harm Awareness Week, a key stakeholder event and campaign which encouraged people to talk about the harms associated with gambling and the effects they can have on communities, families, friends, workplaces and individuals.

Melbourne, Australia

Jobs Australia is the national peak body for not-for-profit organisations which assist the unemployed to prepare for and find work.I designed and delivered: • Communications strategy and brand management: Management of brand, website content development, marketing of services and events, member communications, webinar delivery and social media strategy. I project managed the development of the organisation’s new website and CRM migration.• Membership event and services marketing: Developed and implemented comprehensive inbound marketing and communications strategies for services and events. Managed the annual conference, an event attracting over 500 attendees from the not-for-profit sector and public service. Managed the strategy and systems to recruit and retain members and maximise the uptake of the organisation’s services.• Media management: Prepared media releases and liaised with journalists, scheduled media opportunities for the CEO, and collaborated with other influential organisations to maximise media coverage.• Staff management: Responsible for managing performance, workloads, motivation and training of two administration staff and ensure internal team communications aligned with the core values and mission of the organisation.

Sydney Area, Australia

The Commission is a government agency that leads and coordinates national improvements in safety and quality in health care across Australia. Their aim is to support healthcare professionals, organisations and policy makers who work with patients and carers.I worked within the Recognising and Responding to Clinical Deterioration program, which develops policy to ensure patients who deteriorate in acute care hospitals receive appropriate and timely care.• Marketing, communications, and media: I managed marketing and communication; online/print/radio media liaison, monitoring and reporting (included writing media releases and scheduling of media opportunities).• Contract and project management: I developed in-depth experience in the APS procurement process and writing of procurement statements.• Event coordination: I coordinated the 2012 International Conference on Rapid Response Systems and Medical Emergency Teams, comprising of over 500 delegates from the medical sector.

Sydney, Australia

The Australian Council of Social Service is the peak body of the community and social services sector and the national voice for people affected by poverty and inequality. My responsibilities included: • Principal coordinator and marketer of events including national conferences, seminars, and advocacy days.• Membership coordination including recruiting and retaining members and developing all membership-facing communications.• Writing for media and online platforms, managing website and online content, social media channels, drafting media releases, and development of the digital communications strategy.• Policy research and development: Developed policy fact sheets and undertook research on poverty and inequality.• Secretariat support: To the ACOSS Board of Directors.

Master Of Communication

Bachelor Of Arts (B.A.), • Politics/History/Philosophy • Cultural And Social Analysis

Higher School Certificate