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- Acquired and maximised key accounts on Hotel Manager PRO and Rate Connect depending on their needs and technical capabilities [solutions for hoteliers to drive more travellers to their own distribution channel reducing commission costs associated with working with Online Travel Agencies]- Consulted key accounts on their online strategy- Managed campaigns for hoteliers ensuring high volumes of traffic to their own website while sustaining low CPAs- Educated hoteliers on trivago's… Show more - Acquired and maximised key accounts on Hotel Manager PRO and Rate Connect depending on their needs and technical capabilities [solutions for hoteliers to drive more travellers to their own distribution channel reducing commission costs associated with working with Online Travel Agencies]- Consulted key accounts on their online strategy- Managed campaigns for hoteliers ensuring high volumes of traffic to their own website while sustaining low CPAs- Educated hoteliers on trivago's products and Online travel industry's trends and end customer's journeys to help them reach their full potential- Specialised on customer retention and win-back Show less

- Developed new content management workflow- Built several Dashboards on Operational and Sales metrics regularly, delivering actionable insights - Designed local strategy for Amazon’s search engine optimization in both organic & paid search terms (AMS)- Managed all Marketing budget activities related to the account- Assisted in defining European T&C’s and negotiated/set up all local-specific terms- Imparted several trainings to Philips employees and B2B partners about… Show more - Developed new content management workflow- Built several Dashboards on Operational and Sales metrics regularly, delivering actionable insights - Designed local strategy for Amazon’s search engine optimization in both organic & paid search terms (AMS)- Managed all Marketing budget activities related to the account- Assisted in defining European T&C’s and negotiated/set up all local-specific terms- Imparted several trainings to Philips employees and B2B partners about Amazon’s search algorithm and way of working through Vendor Central Platform- Led Statistical Forecast Planning and Kaizen projects to help improve critical Operational Metrics established- Monitored rebate calculations and managed all provisions- Built and executed yearly promotional activation plans- Set up Financial Forecasts and Demand Plans- Monthly reporting to Senior Management- Prepared briefings for media agencies (Amazon Media Group, Havas Media): provided valuable insights and campaign optimizations- Participated in all "Channel Growth" team sessions aiming at defining actions for growth in different types of customers Show less

Two-year program for young talents in Philips. Worked for several departments across the company (Consumer Channel Sales, Professional Channel Sales, Finance, Planning and Accounting, Human Resources)- Gave commercial support to key Online Pure Players and strategic Bricks & Clicks (Consumer Channel)- Enrolled in Several projects in Human Resources and assisted the HR Business Partner in her daily activities- Developed TCO tools for Sales Representatives, analyzed and reported… Show more Two-year program for young talents in Philips. Worked for several departments across the company (Consumer Channel Sales, Professional Channel Sales, Finance, Planning and Accounting, Human Resources)- Gave commercial support to key Online Pure Players and strategic Bricks & Clicks (Consumer Channel)- Enrolled in Several projects in Human Resources and assisted the HR Business Partner in her daily activities- Developed TCO tools for Sales Representatives, analyzed and reported on potential project profitability; prepared public tender documentation, created and reviewed business opportunities via Salesforce, prepared sales pitches and presentations for C-level end-users (End-user Professional Sales)- Involved in several projects aimed at optimizing internal workflows, and system interactions via SAP. Regular competition landscape analysis. Gave support in developing a new business model for the Professional Chanel called “Circular Lighting” (Circular Economy applied to the lighting industry in Spain). Optimized the way financial information is sent weekly to the whole organization (Finance Planning & Accounting) Show less

- Developed supporting tools for promotional activities for the Food Channel- Reported on sales and market trends to Senior Management- Created and updated content throughout all the company’s online communication platforms- Gathered customer insights for both Consumer and Professional channels- Enrolled in several workshops on Communication strategies – Online and Offline- Conducted an efficiency analysis of one of the company’s warehouses for POS materials. Eventually… Show more - Developed supporting tools for promotional activities for the Food Channel- Reported on sales and market trends to Senior Management- Created and updated content throughout all the company’s online communication platforms- Gathered customer insights for both Consumer and Professional channels- Enrolled in several workshops on Communication strategies – Online and Offline- Conducted an efficiency analysis of one of the company’s warehouses for POS materials. Eventually implemented an action plan to reduce inventories and to improve the way information regarding stocks available is accessed by the Sales Community Show less

- Created and updated content on all of the company's websites- Developed new digital tools for the Sales Team- Planified and succesfully integrated a CRM for the Aftermarket Channel- Regular reporting to Senior Online Manager and Management Board- Participated actively in all weekly Management Board meetings