Evaluated data from P&L to support projects under Transformation Officer, CFO and COO pillars. Assist management with yearly strategic cost and revenue planning both for customers and global operating entities within the Allianz Group. Co-lead numerous projects within the Finance Hub by analysing processes and tools to identify improvements and streamlining results.● Elaboration of new External Spend trackers for CEO, COO and CPO pillars, and presentation of results to upper management in HQ (Munich).● Elaboration of cost reporting for various pillars, including ICC, COO and CFO Dashboards, and support the completion of Central Budget 2025 for global operations by continuously analysing data from Operating Entities.● Co-lead the Finance Communities of Practice initiative, including elaboration and pitching of the idea to upper management. Project presented globally by branch CEO, and locally by myself at the Barcelona office to 100+ attendees.

Lead strategic marketing insights for Sony Music's 5K rapper Zakhar. Communicate with senior management to create and execute strategies aimed at enhancing artists' online audience growth. Assist senior manager in coordinating release schedules, digital marketing plans for TMG's artist roster, and online visibility through social media channels.● Accomplished 420,000 monthly listeners on Spotify with 25 M combined streams and received recognition on BBC and Capital FM radio, as well as in publications like Complex UK, GRM Daily, Mixtape Madness, and The New York Times.● Became viral sensation on TikTok (WYD Now? by Sadie Jean ft Zai1k) with over 9 M views and secured contract with Sony Music UK with 5K Records (JAE5).● Identified opportunities for artists and delivered impactful campaigns by developing and implementing strategic thinking and successful marketing practices.

Assessed data to optimise TikTok advertising / marketing campaigns of our clients. Suggest improvements to ensure client's expectations, and alignment with TikTok core values. Employed content data to educate and refine AI and machine learning models.● Achieved consistent top performance over consecutive months by continuously generating revenue for the company.● Demonstrated proficiency in meeting and exceeding Key Performance Indicators (KPIs) and maintaining high degree of accuracy.● Attained designation of "Senior", signifying position of trust within organisation to assist fellow team members during challenging situations, facilitate communication with senior management, and represent team in meetings with senior executives, including SVPs.

Collaborated with external firms to cultivate new business prospects through negotiation. Provided strategic guidance for enhancing both online and offline visibility and tracking outcomes of releases and campaigns. Successfully promoted two sold-out events at Jamboree Jazz & Dance Club in Barcelona, as well as executed a BBC Music Introducing radio placement.● Actively engaged in online outreach to Spotify playlist curators with aim of securing playlist features for band.● Conducted submissions to publishers in order to secure synchronization opportunities.● Initiated and maintained contact with various media outlets to oversee marketing and promotional efforts and enhance band's digital presence and outreach across online networks.The Indie-pop band Noko Woi has Salvador Sobral (Warner Music) as leading vocalist, Winner of the 2017 edition of Eurovision Song Contest, and includes Latin Grammy-nominee Leo Aldrey. Noko Woi’s debut performance came to be at no other than the flagship, most international music festival of Barcelona – Sónar (2014 edition)- where, accompanied with some impressive visual content produced especially for each track, they played their self-titled first album, recorded and mixed at their own studio and mastered at the Red Bull Music Academy Studios in London.Salvador Sobral (Vocals) Leo Aldrey (Synth) Juan Daniel González (Guitar, vocals) Adolfo Bueno (Guitar) Frederic Font (Bass) Juan R. Berbín (Drums and Percussion).

Fostered partnerships with third-party entities and assisted in talent scouting and identifying potential label affiliations. Spearheaded album campaigns and artist management projects to swiftly grasp concepts tailor skills and meet artists' requirements.● Ensured timely delivery of music and campaign materials prior to release through strategic planning and execution.● Boosted fan engagement by 80% and increased Instagram followers by 15% while overseeing overall communication and promotion departments.Ventilador Music is an independent record label based in Barcelona, founded in 1995 under the motto "Rock & World"; by that time it was a pioneer in the vision and development of artistic careers in 360º.