•Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)•Identify trends and insights, and optimize spend and performance based on the insights•Plan, execute, and measure experiments and conversion tests•Collaborate with internal teams to create landing pages and optimize user experience•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points•Instrument conversion points and optimize user funnels•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Managing and optimizing Adwords campaigns,• Monitoring daily budgets and performance of the campaigns,• Tracking ad copy and keyword performance in terms of client ROI and quality; such as A/B ad copy and landing page testing,• Using tools such as Google Analytics, Google Trends, Alexa, Similarweb etc. to analyze website and campaign results,• Prepare competitive analysis for clients

• Help companies grow and expand by reaching new customers• Support marketing departments and help to develop new business strategies, conduct market analysis, and develop new and improved methods for marketing products through various new and traditional media• Plan and prepare presentations• Establish and maintain working relationships• Communicating new product developments to prospective clients