Liqvid.io is the leading provider of digital signage solutions, serving over 2,000 business users across 51 countries, with a strong presence in the retail, public, HORECA, and fitness sectors. With simplified yet powerful functionality, seamless publishing across one to thousands of screens, robust enterprise features, VAPT security measures, and exceptional platform stability, Liqvid.io has solidified its position as an industry leader and the preferred choice for launching digital signage… Show more Liqvid.io is the leading provider of digital signage solutions, serving over 2,000 business users across 51 countries, with a strong presence in the retail, public, HORECA, and fitness sectors. With simplified yet powerful functionality, seamless publishing across one to thousands of screens, robust enterprise features, VAPT security measures, and exceptional platform stability, Liqvid.io has solidified its position as an industry leader and the preferred choice for launching digital signage projects.www.liqvid.io Show less

Led sales strategy, operations, and team management, increasing company revenue from $500K to $5M in just two years. Managed key relationships with high-value LA-based movie studios, including Warner Bros., Universal, Disney, and Paramount. Achieved 100% client retention and secured long-term contracts, driving market expansion. Spearheaded digital transformation projects, with digital sales growing to 50% of the portfolio, while optimizing pricing, processes, and CRM implementation to support… Show more Led sales strategy, operations, and team management, increasing company revenue from $500K to $5M in just two years. Managed key relationships with high-value LA-based movie studios, including Warner Bros., Universal, Disney, and Paramount. Achieved 100% client retention and secured long-term contracts, driving market expansion. Spearheaded digital transformation projects, with digital sales growing to 50% of the portfolio, while optimizing pricing, processes, and CRM implementation to support rapid growth. Show less

During this period, I pursued my career as Vice President of Sales & Marketing at Display LLC, a joint venture between Russ Outdoor/JCDecaux and the Copolousis Group, established to manage Pulkovo Airport and other transit advertising assets, generating over $25 million in revenue.Major Activities:— Developed media offers, selected assets, built plans, packaged deals, and created sales presentations.— Established sales policies, pricing, discount strategies, and sales… Show more During this period, I pursued my career as Vice President of Sales & Marketing at Display LLC, a joint venture between Russ Outdoor/JCDecaux and the Copolousis Group, established to manage Pulkovo Airport and other transit advertising assets, generating over $25 million in revenue.Major Activities:— Developed media offers, selected assets, built plans, packaged deals, and created sales presentations.— Established sales policies, pricing, discount strategies, and sales rules.— Managed and coached sales and back-office teams; automated sales processes and implemented CRM.— Revenue budgeting, sales planning, and active national/international sales (clients: Posterscope, BBDO, GroupM, ViVaKi, OMD, Chanel, Volvo, Total, Peugeot, GM, LVMH, Rolex, etc.).— Led marketing strategy and market education initiatives, including the annual "Digital Autumn" event and client tours to Saint Petersburg and JCDecaux France.— Oversaw digitalization projects, managing rollouts of digital and interactive sites with web integration.— Represented the business in the ACAR indoor committee and as a speaker at Indoor School.— Maintained international relations with JCDecaux's airport network and headquarters in Paris.Results:— Despite a projected 20-30% decline in the 2015 indoor market, Pulkovo’s ad revenues doubled vs. 2014.— Success driven by strong sales, discount management, competitive pricing, high-quality products, and a focus on international clients.— Retained all major clients. Show less

Major projects: - "Veli'K"​ Kazan. http://www.veli-k.ru/Automated city bike sharing system. Fully web-integrated. Works as a part of Kazan transport system. Embeds advertising and branding facilities for external advertisers. After 3 years of non-commercial use it will be branded by first advertiser - Bank of Kazan. Launch of Veli'K was first case of bike sharing in Russia. JCDecaux, the inventor of bike sharing systems, announced Veli'K Kazan as one of the most successful… Show more Major projects: - "Veli'K"​ Kazan. http://www.veli-k.ru/Automated city bike sharing system. Fully web-integrated. Works as a part of Kazan transport system. Embeds advertising and branding facilities for external advertisers. After 3 years of non-commercial use it will be branded by first advertiser - Bank of Kazan. Launch of Veli'K was first case of bike sharing in Russia. JCDecaux, the inventor of bike sharing systems, announced Veli'K Kazan as one of the most successful launches in Europe, conducted in 3 months (twice faster then average) and with a 30k subscriptions per season. - Online sales of outdoor advertising https://sales.russoutdoor.ru/Successful roll out of a new to the industry distribution channel for unsold assets. Direct automated purchase of advertising unit on the web-site. Capacity of this channel resulted into 200 m. rubles annually. - Implementation of CRM with several certain benefits for sales forces and marketing managers.In total around 20 different sales and marketing related projects were executed by my team. Job was done according to the time-line and within the budget. - New Moscow City Transport Navigation system (non S&M project)1 year and 150m. rubles project with Moscow Department of Transportation resulted into creation and installation of 17 new types of navigation signs in all major transport systems of Moscow (Metro, Buses, bikes). Project involved 10 subcontractors incl. 2 non-residents. Positive feedback from citizen and City authorities. Moscow names this project as one of the most valuable bricks in overall process of building a new Moscow brand and city experience. Show less

- Clients segmentation. Defined segments were practically utilized in discount policy, sales processes and marketing communications. - Customer loyalty. Several researches and creation of a customer support service to get an infinite feedback resolve difficult issues to maintain level of happiness. - Customer relations, informal communication with key clients without sale intention to get a feedback and propose improvement measures to Sales and Marketing Director.

- Positioning of the agency services in target sectors (automotive, fashion and fragrances). - Fine tune of agency's services, switched for a full service agency. - Launch of New Business group (5 sales reps) with an outcome of $700k of advertising budgets in first 7 months. - Strategic clients management (clients with cumulative value of 70% of the agency's turnover). - Budgeting and forecasts of the revenue part : monthly, quarterly, annually.