Christine Da Silva

Christine Da Silva Email and Phone Number

Digital Marketing Strategist and Consultant @ Christine da Silva Marketing Consultant
Penamacor, PT
Christine Da Silva's Location
Penamacor, Castelo Branco, Portugal, Portugal
Christine Da Silva's Contact Details

Christine Da Silva work email

Christine Da Silva personal email

n/a
About Christine Da Silva

- Cape Town & Europe -A vastly experienced marketing strategist - specialized in digital marketing and a keen personal passion for Search Engine Marketing (SEO & PPC), Usability, Conversion Analytics and ROI. I have been at the head of SEO divisions for three well renowned Search Marketing companies (two South African, and one UK) prior to starting my own holistic agency, AlterSage which after four successful years merged with Ogilvy South Africa's Neo division. Having successfully introduced search to the agency and working on amazing brands for two years at Neo, I made the strategic decision to move directly into eCommerce, a fast paced and growing sector in South Africa, and joined MIH (Naspers) to work on hard-hitting commerce brands.At MIH I was responsible for the incubation portfolio (my term) of a handful of companies growing from start-up to establishing them firmly as independent contenders in their respective markets with profitable ROI. I was offered a permanent position with PriceCheck (MIH Group) during this term.Joined innovation agency, World Wide Creative, when PriceCheck was sold from Naspers. And after nearly two years with WWC moved to a startup disruptor in real estate, PropertyFox, where I felt I could have a bigger impact on the business success. Made my mark on the PropertyFox brand, and decided to return to consulting where I enjoy helping multiple brands make a name for themselves, be profitable and continue to make a big impact.Additional projects and interests: Cape Town Ambassador to Airbnb for two years; Founder of a Property Management Company for short-term lets; Founder of a network platform for the Sharing economy in South Africa; Co-Founder of a niche travel site focussed on Pet-Safe getaways.Markets I have experience in: SA, USA, UK & Europe, Nigeria, Zambia, Uganda for a very wide range of industries.Specialties: Digital Rainmaker

Christine Da Silva's Current Company Details
Christine da Silva Marketing Consultant

Christine Da Silva Marketing Consultant

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Digital Marketing Strategist and Consultant
Penamacor, PT
Website:
cdsdigitalconsulting.com
Employees:
2
Christine Da Silva Work Experience Details
  • Christine Da Silva Marketing Consultant
    Digital Marketing Strategist And Consultant
    Christine Da Silva Marketing Consultant
    Penamacor, Pt
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  • Cds Consulting
    Digital Marketing Strategist & Consultant
    Cds Consulting Oct 2018 - Present
    South Africa & Europe
    Providing Digital Marketing Consulting to Companies that require an experienced strategist to analyse their existing marketing landscape and provide solutions to improve sales & ROI - while either working with their in-house teams (where relevant) or taking these channels on directly.Services Provided Include: Marketing Efficacy Analysis, Marketing Turn-Around, eCommerce Performance, Search Marketing (SEO & PPC), Social Media Advertising & Strategy, Channel Performance Analysis and overall… Show more Providing Digital Marketing Consulting to Companies that require an experienced strategist to analyse their existing marketing landscape and provide solutions to improve sales & ROI - while either working with their in-house teams (where relevant) or taking these channels on directly.Services Provided Include: Marketing Efficacy Analysis, Marketing Turn-Around, eCommerce Performance, Search Marketing (SEO & PPC), Social Media Advertising & Strategy, Channel Performance Analysis and overall Digital Marketing Strategy creation. Show less
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  • Holidawgs.Com
    Co-Founder & Md
    Holidawgs.Com Apr 2018 - Present
    South Africa
    Co-Founder & MD of niche pet-safe, pet-friendly getaway booking site. A place to find and book enclosed getaways across South Africa that have been reviewed against how safe and secure they are for your dog, your peace of mind and the overall experience you can expect. A portion of all proceeds go to six animal charities we support throughout South Africa. Now you can enjoy a break with the whole family and make a difference by giving back to charity. Take 'em "wuff" in confidence!
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  • Sharingsa
    Ceo And Founder
    Sharingsa Jul 2017 - Dec 2019
    Cape Town Area, South Africa
    Founder of the Home Sharing Association for South Africa, a consulting and member network aimed at the sharing economy, specifically to short-term rentals and home sharing within South Africa. We provide consulting and a variety of online courses on a number of short-term rental platforms including Airbnb, Booking.com, LekkeSlaap, SafariNow, TravelGround and more, as well as negotiated discounts from vetted service providers and useful products for our members. The Association sets the… Show more Founder of the Home Sharing Association for South Africa, a consulting and member network aimed at the sharing economy, specifically to short-term rentals and home sharing within South Africa. We provide consulting and a variety of online courses on a number of short-term rental platforms including Airbnb, Booking.com, LekkeSlaap, SafariNow, TravelGround and more, as well as negotiated discounts from vetted service providers and useful products for our members. The Association sets the standards for home sharing throughout South Africa, including grading, pricing and requirement. Show less
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  • Yale School Of Management
    Subject Matter Expert: Digital Marketing
    Yale School Of Management Mar 2019 - May 2019
    United States
    Using my expertise in digital marketing to inform and consult on the GetSmarter/2U course in Digital Marketing on behalf of Yale University Management School. Short-term contract position.
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  • Propertyfox
    Cmo
    Propertyfox Sep 2017 - Dec 2018
    Cape Town Area, South Africa
    Chief Marketing Officer for PropertyFox South Africa, a modern way to sell property.Key challenges have included raising the perception of the company from young start-up to competent real estate contender; lead acquisition and conversion quality improvement against stretched KPIs - successfully achieved within one year. In addition creating, brainstorming and managing roll-out of leading real estate website, and leading the change management from dated multiple CRMs to a powerhouse… Show more Chief Marketing Officer for PropertyFox South Africa, a modern way to sell property.Key challenges have included raising the perception of the company from young start-up to competent real estate contender; lead acquisition and conversion quality improvement against stretched KPIs - successfully achieved within one year. In addition creating, brainstorming and managing roll-out of leading real estate website, and leading the change management from dated multiple CRMs to a powerhouse technology CRM platform to the benefit of internal operations. Also brainstormed, scoped, wireframed, UX oversight, project managed and rolled out communications app (FoxDash) that would help the business scale.Responsibilities include strategic planning and management for all marketing channels with a key focus on digital & automation. Budgets, Forecasts, KPI setting and ROI reporting to shareholders. Team recruitment and training. All while getting my hands dirty and doing the implementation across channels in addition.Overall brand messaging, channel-, press- & community management. Product management, Tech platforms & Development management - existing and new platforms. Show less
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  • Eta Home
    Founder
    Eta Home Jul 2015 - Feb 2018
    Cape Town Area, South Africa
    Founder and owner of niche property management agency aimed at the Airbnb and luxury short-term holiday market. Sold to create more time for other ventures.
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  • World Wide Creative
    Director Of Amplify
    World Wide Creative Jan 2016 - Aug 2017
    Cape Town
    Working with, and guiding a great team of digital strategists and specialists to create strategic insights and marketing recommendations for clients and digital products, for a variety of industries. We look at the consumer journey and conversion funnel to best Amplify the ROI in an innovative way. We do this by engaging a 360 view of marketing strategies, market gap analysis and/or turn-around recommendations. I oversee identification and creation of strategies by working… Show more Working with, and guiding a great team of digital strategists and specialists to create strategic insights and marketing recommendations for clients and digital products, for a variety of industries. We look at the consumer journey and conversion funnel to best Amplify the ROI in an innovative way. We do this by engaging a 360 view of marketing strategies, market gap analysis and/or turn-around recommendations. I oversee identification and creation of strategies by working closely with clients, whereafter my team either consult with and/or implement these strategies. Show less
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  • Airbnb
    Host Ambassador
    Airbnb Oct 2015 - Jun 2017
    Cape Town Area, South Africa
    Local host ambassador to assist with activating and growiing the host community within greater Cape Town. Responsibilities include growing and building the community, providing on the ground support (telephonic, email & social media) and host bi-weekly events for the community (events range between 45-150 people). Topics of discussion include hosting issues, tech support, marketing ideas and providing tips and recommendations for position optimisation on the platform. Introducing the… Show more Local host ambassador to assist with activating and growiing the host community within greater Cape Town. Responsibilities include growing and building the community, providing on the ground support (telephonic, email & social media) and host bi-weekly events for the community (events range between 45-150 people). Topics of discussion include hosting issues, tech support, marketing ideas and providing tips and recommendations for position optimisation on the platform. Introducing the community to new local venues and suppliers - to which I negotiate fees, catering & discounts. Show less
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  • Masterstart
    Marketing For Ecommerce Course Contributor And Lecturer
    Masterstart Apr 2014 - Mar 2016
    South Africa
    I created a Marketing for eCommerce course for and on behalf of MasterStart. A shortened version can also be found in the eCommerce Course. The standalone course presents learners an opportunity to delve deeply into Digital Marketing Channels and Strategies as it relates specifically to eCommerce. Upon completion learners should have a solid foundation to be able to successfully create and market an eCommerce shop or step into a digital marketing role. Learners are awarded a Certificate of… Show more I created a Marketing for eCommerce course for and on behalf of MasterStart. A shortened version can also be found in the eCommerce Course. The standalone course presents learners an opportunity to delve deeply into Digital Marketing Channels and Strategies as it relates specifically to eCommerce. Upon completion learners should have a solid foundation to be able to successfully create and market an eCommerce shop or step into a digital marketing role. Learners are awarded a Certificate of Completion upon successful completion (measured by exams), as well as objectives throughout the course. More information can be found here: http://www.masterstart.com/ Show less
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  • Pricecheck
    Head Of Marketing
    Pricecheck Apr 2014 - Nov 2015
    Cape Town Area, South Africa
    Holistic, through-the-line marketing (including mobile) and media planning including buying, campaign management, channel optimisation and strategy for both South Africa as well as Nigeria.
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  • Mih
    Paid-Media Manager
    Mih Jul 2012 - Mar 2014
    Cape Town Area, South Africa
    Paid-Media Manager for eCommerce products at MIH looking over brands such as 36Boutiques (now Style36), PriceCheck, SACamera, 5Ounces and Kalahari.com. Media planning and buying, campaign management, channel optimisation, strategy planning and business development. Not limited to paid-media, but looking after all in-bound digital traffic channels.Turn-around specialist.Also experienced in the African market with Nigerian counterparts.
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  • Neo@Ogilvy South Africa
    Head Of Search Marketing
    Neo@Ogilvy South Africa Sep 2010 - Jun 2012
    I consult directly to various clients in multiple industries with the key focus on Search Engine Marketing (SEO & PPC), Web Analytics, User Behavioural Trends, Social Media Marketing and Mobile. My involvement is full-circle, from Concept and Channel Strategy Planning through to Implementation and ROI reporting.A few of the clients that I've been privileged to work with include IBM, Cartier, Taj Cape Town, DSTV, DSTV Africa, American Express, Philips, British Airways, South… Show more I consult directly to various clients in multiple industries with the key focus on Search Engine Marketing (SEO & PPC), Web Analytics, User Behavioural Trends, Social Media Marketing and Mobile. My involvement is full-circle, from Concept and Channel Strategy Planning through to Implementation and ROI reporting.A few of the clients that I've been privileged to work with include IBM, Cartier, Taj Cape Town, DSTV, DSTV Africa, American Express, Philips, British Airways, South African Airways, Audi, VW, Imperial, Ford, Du Pont, BATSA. My passion is to provide integrated marketing campaigns across channels and develop comprehensive yet targeted marketing strategies for clients to enable them to achieve not only optimum brand awareness but maximum conversions (leads/ sales) leading to increased Return on Investment. Show less
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  • Altersage Consultants
    Founder & Online Marketing Strategist
    Altersage Consultants Oct 2006 - Sep 2010
    Consulting to various companies / industries ranging from SMB to Corporate as well as Digital Agencies on all facets of online marketing with the key focus on Search Engine Marketing (SEO & PPC), Web Analytics, User Behavioural Trends and Social Media Marketing. Our aim is to develop comprehensive yet targeted marketing strategies and campaigns for websites to enable them to achieve not only optimum traffic levels but maximum conversions (leads/ sales) leading to increased Return on… Show more Consulting to various companies / industries ranging from SMB to Corporate as well as Digital Agencies on all facets of online marketing with the key focus on Search Engine Marketing (SEO & PPC), Web Analytics, User Behavioural Trends and Social Media Marketing. Our aim is to develop comprehensive yet targeted marketing strategies and campaigns for websites to enable them to achieve not only optimum traffic levels but maximum conversions (leads/ sales) leading to increased Return on Investment. Show less
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  • Moodia
    Seo Strategist
    Moodia May 2006 - Oct 2006
    Managing the Search Engine Marketing department of the SA branch, managing & creating strategies for international client websites, SA SEO division training and recruitment, QC, Development Support and General & Process Management.
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  • Quirk
    Sem Manager
    Quirk Jul 2005 - May 2006
    Managing SEO and search engine marketing strategies for client websites. Mostly taking place in South Africa and UK and a few other internationals.
  • Incubeta
    Brand Manager & Seo Specialist
    Incubeta Jun 2004 - Jul 2005
    Search Project Manager specializing in search engine optimization strategies.Managing web site visibility on the search engines and conversion levels. Post launch search engine strategy, effective design, site architecture, development methodologies, search marketing methodology and strategy. Specialty: analyzing websites and their user behavior patterns, creating and implementing effective enhancement strategies to help them achieve optimum ROI and conversion levels, as well as… Show more Search Project Manager specializing in search engine optimization strategies.Managing web site visibility on the search engines and conversion levels. Post launch search engine strategy, effective design, site architecture, development methodologies, search marketing methodology and strategy. Specialty: analyzing websites and their user behavior patterns, creating and implementing effective enhancement strategies to help them achieve optimum ROI and conversion levels, as well as high-rankings within the search engines. Show less
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  • Go2Africa
    Project Co-Ordinator | Production Manager
    Go2Africa Apr 2002 - May 2004
    Project manager managing the production team and project life cycle within a web environment from concept to launch, including: strategy, design, architecture, development, search marketing methodology (SEO & PPC), launch, eMarketing strategy and ROI enhancements.
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  • Colourgem
    Graphic Designer | Art Director
    Colourgem May 1999 - Mar 2002
    Head graphic designer, DTP. Managing client liaison, creative process, concepts and layouts, proofing final artwork as well as print quality.

Christine Da Silva Skills

Seo Sem Digital Marketing Ppc Social Media Marketing Online Marketing Web Analytics E Commerce Social Media Digital Strategy Google Analytics Web Marketing Social Networking Marketing Email Marketing Online Advertising Marketing Strategy Copywriting Advertising Google Adwords Integrated Marketing Search Engine Optimization Affiliate Marketing Blogging Analytics Search Engine Marketing Mobile Marketing Management Web Project Management Web Development Wordpress Pay Per Click Account Management Strategy Conversion Optimization Graphic Design Digital Media Web Design Start Ups Usability Design Public Speaking Media Planning Marketing Communications

Frequently Asked Questions about Christine Da Silva

What company does Christine Da Silva work for?

Christine Da Silva works for Christine Da Silva Marketing Consultant

What is Christine Da Silva's role at the current company?

Christine Da Silva's current role is Digital Marketing Strategist and Consultant.

What is Christine Da Silva's email address?

Christine Da Silva's email address is ch****@****age.com

What are some of Christine Da Silva's interests?

Christine Da Silva has interest in Animal Welfare, Science And Technology.

What skills is Christine Da Silva known for?

Christine Da Silva has skills like Seo, Sem, Digital Marketing, Ppc, Social Media Marketing, Online Marketing, Web Analytics, E Commerce, Social Media, Digital Strategy, Google Analytics, Web Marketing.

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