Alun Lucas Email & Phone Number

Salford, Greater Manchester, GB

Manchester, Greater Manchester, GB

Formisimo is a multi-award winning company that has created market leading platforms to help companies improve their web form or checkout conversion rate, reduce cost per acquisition and increase revenue. We've worked with Capital One, William Hill, Experian, Newegg, Just Giving, Publicis Group, Sainsbury's and DFS to help them do just that.Zuko, our most.

• Now Healthcare Group (Now GP, Now Patient,Now Pharmacy) provided digital Telehealth and pharmacy services to over 5 million insured lives.My role was to continuously improve operational, product and financial.
• Drove marketing, operational, financial and product performance through data analytics
• Led the operational, marketing and e-commerce teams
• Briefed and managed the creation of external facing websites and customer communications
• Reduced cost of customer acquisition by 80% through product and marketing optimisation
• Created CRM programmes that doubled customer order rates

• Lead consultant delivering projects across multiple sectors and functions including:
• Business modelling for a tech start-up to restructure an unprofitable revenue model
• Business planning for a FTSE 100 CEO to establish a standalone retail brand
• Market analysis for a financial services company that improved revenues threefold
• Structured the business case for a university spin out, enabling them to secure venture funding

London, England, GB

• Used robust market research to set product strategy and identify market needs
• Set pricing strategy and negotiated end deals with clients
• Liaised with key customers to ensure their needs were being met and their business retained
• Ran marketing and external communications; delivered two successful industry award entries

• Screened and assessed in excess of 300 business plans
• Ran meetings with founders to determine attractiveness of potential investments
• Structured and negotiated fund investments with founders
• Sat on the board of 8 portfolio companies, exercising the Fund's investor rights
• Delivered 9 new investments and 16 follow on investments

Manchester, GB

• Full-time MBA, Joe Matthews Great Potential Scholarship
• GMAT score of 750 (98th percentile worldwide)
• Elected President of the MBS Marketing and Retail Club. Member of the Consulting Club
• Team leader of the global winners of the 2013 Sustainable Venture Capital International Competition
• Won "MBS Best Full-Time Graduating Student" award, finishing top of the class in academic performance
• Delivered project for BMW on projecting risk in their supply chain

Mountain View, CA, US

• Wrote 2014 business plan for Google's agency sales teamo Identified key growth products and customers to set 2014 targetso Created resource and action plan to fulfill those targets
• Developed YouTube hotspot analysis tool allowing the sales team to identify which clients were not using the product to its full marketing potential

London, London, GB

• Headed a team of four, running client accounts with a combined annual media spend of £11m
• Solved client marketing problems by utilising customer, market and proprietary data to inform digital and offline communication strategies. Presented these strategies to senior clients
• Successfully led the pitch process for new business wins in the entertainment, public transport and higher education sectors
• Interpreted and synthesised output from the internal data team to form actionable recommendations. Delivered a 12% improvement on cost per passenger metrics for a tourism client
• Won industry gold awards for outstanding client work: o Barbour - used primary interview data to identify the key cause of target store's underperformance. Developed a revised communications campaign that increased.
• Head of press trading o Responsible for all buying rates in the press medium across the agency  Achieved below pool buying results in every audit  Helped save a new client c. 12% on in like for like media

• Coached students in conversational English

New York, NY, US

• Strategic media planning and account management.
• Developed innovative audience segmentation for the brand refresh of Orange's B2B proposition. Resultant change in strategy delivered an increase in perception metrics among SME's
• Project managed the implementation of campaigns, ensuring internal buying teams delivered plans to target weights and budgets
• Clients - Orange, General Motors, Continental Tyres, Egyptian Tourist Board.

• Planning and buying of press, outdoor, digital, cinema, radio and outdoor media
• TV Planning.
• Promoted from Graduate Trainee to Manager within two and a half years of joining
• Identified the insight that led MFI to alter their price based communication strategy and won the 2004 'PPA Campaign of the Year'
• Clients - MFI, Allied Bakeries, Tommy Hilfiger, Allied Domecq, Palm.

Master Of Business Administration (Mba)

Economics, Politics With North American Studies

Economics And Politics