Daniel Alvarado Email & Phone Number

Greater Boston

Greater Boston

Greater Boston

GYK Antler is a creative growth engine fueled by an entrepreneurial spirit. Established in 1975, this integrated marketing company of creative entrepreneurs embraces its clients’ challenges as its own and believes creativity is the ultimate business advantage. To deliver on this belief, GYK Antler unleashes an integrated team of strategy, creative and media to create ownable, actionable and enduring ideas that ignite brands and fuel business growth. GYK Antler is proud to represent both emerging and established brands, including Cedar’s Mediterranean Foods, New Hampshire Travel & Tourism, Ocean Spray, Wahlburgers, Baskin-Robbins, YORK Athletics, Dunkin’, Sallie Mae, Ken’s Foods, New Hampshire State Lottery, Timberland, ESPN and Sweet Baby Ray’s. A fiercely independent company, GYK Antler is headquartered in Manchester, NH, with an office in downtown Boston.

Greater Boston

Kansas City, Missouri Area

Creating effective brand strategies and award-winning, impactful marketing campaigns for a variety of client brands, including: Bravecto, Nobivac (Merck Animal Health) and Seresto, Advantage Multi, K9 Advantix (Bayer Animal Health)

Kansas City, Missouri Area

Developed customer roadmap, marketing plans, strategy & tactics that were instrumental in the successful U.S. launch of Alfaxan, a new injectable anesthetic for cats and dogs.

Mexico, Caribbean, Central America, Canada & New Markets

Developed marketing plans, promotional strategy, and advertising campaigns to support the International division of Dine Brands (Applebee’s and IHOP restaurants).

Managed $40 million business consisting of Feline & Rabies Biologicals, including development of strategy and marketing plans, advertising & media, creation of marketing and sales materials for salesforce and distributors, commercialization of new products, production forecasting, and P&L management.

Developed go-to-market strategy and plans to turnaround declining business. Launched new vaccine line which helped differentiate and create competitive advantage. Reversed decline and grew sales by 5% in the face of declining feline veterinary visits and vaccinations.

Managed new product development for #1 premium pet food brand sold in specialty channel; including validation and commercialization of new products, management of cross-functional project teams, and monitoring of competitive activity and emerging trends to identify new opportunities.

Launched $200MM premium haircare brand including marketing plan development and implementation, consumer insights, breakthrough media tactics, DTC sampling & promotions, and targeted influencer relationship marketing.Launched new premium bodywash line to expand $125MM Olay(r) brand bodywash business including traditional and online marketing plan development, advertising, and competitive analysis.

Mba, Marketing

Activities and Societies: President, Hispanic Business Students AssociationAlso awarded Certificate in Global Management

B.A., Psychology