Alvaro Sanchez's Location
Bogota, D.C., Capital District, Colombia, Colombia
Alvaro Sanchez's Contact Details
Alvaro Sanchez personal email
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About Alvaro Sanchez
Alvaro Sanchez is a Chief Executive Officer at Catapult Latam. He possess expertise in marketing strategy, customer insight, brand management, strategy, fmcg and 35 more skills. He is proficient in French and Portuguese. Colleagues describe him as "Alvaro is a top rated Endeavor Mentor with deep expertise in marketing, sales strategy and e-commerce. He has mentored and supported several high-growth startups within the Endeavor portafolio in their sales and marketing strategies, helping them overcome important challenges with his advice. Working with Alvaro through Endeavor has been a very fulfilling experience thanks to his giveback mentality and disposition to share his knowledge. " and "I was working with Alvaro as a peer during our journey in SAB Miller. While I was commercial director, Alvaro was R&D Director for Latam bringing to life amazing innovation as Radlers, Shandys and RTD’s that nowadays are one of the main drivers of profit growth for CSDs, Beer, and Spirits international BIC companies. With out a doubt a tremendous vision of future opportunities and a great partner committed with the profitable volume. "
Alvaro Sanchez Work Experience Details
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Chief Executive OfficerCatapult Latam Feb 2022 - PresentBarranquilla, Atlántico, ColombiaCatapult Latam is a marketing and advertising company that helps companies develop effective marketing and advertising strategies to catapult its business forward -
Managing DirectorLolo Products Mar 2018 - PresentBogota,D.C., Capital District, ColombiaLolo Products helps entrepreneurs establish profitable businesses on Amazon. In addition LP manages product development, content generation, and media spend on Amazon for clients throughout Latin America.
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Managing DirectorSbo Lab Sep 2021 - Jul 2022Bogota, D.C., Capital District, ColombiaSBO Lab (sbolab.co) is a company builder, providing comprehensive long term support for growing companies that have disruptive, tech-focused business models -
Global Head Of Consumer ProductsClever Leaves Jan 2019 - Jun 2020London, England, United Kingdom• Clever Leaves is a global leading company developing medicinal cannabis products. • Responsible for the global operations of its consumer products unit, based in London. In charge of leading the sales, marketing and operations team to grow the unit throughout Europe by launching CBD-based foods and beverages.• Launched the first colombian brand in the United Kingdom positioning it as one of the leading brands in the category. -
Business ConsultantMeiko Latam Oct 2017 - Dec 2018Bogotá D.C. Area, Colombia• In charge of creating the telecommunications division for Grupo Meiko, a high growth startup that focuses on generating actionable insights from the traditional channel in Colombia.• Developed a consumer insights process to understand low income consumer habits in the traditional channel to expand presence of telecom operators in this sales channel, by partnering with FMCG companies. -
Vice President MarketingMillicom (Tigo) May 2014 - Jun 2017Colombia•Created the marketing vision for the newly merged TigoUne company, managing the strategy for all its business units (mobile / home / B2B), becoming the 2nd biggest telecom operator in the country with sales exceeding US$1.8Bn•Re- designed the process to optimize media, trade and brand spend (budget of US$40Mn), with saving of 10% year-on-year. Led the pitch process to choose creative, production and media agencies.•Created new communications platform for Tigo and Une based on consumer understanding and market research, resulting in aggregated growth of 8% across all businesses since 2014.•Co-led first-ever partnership with Facebook offering free access to Facebook and internet.org in Colombia, resulting in an increase of 55% in monthly active users during the promotion•Designed marketing structure, managing a team of 60, working in a matrix organization with local and international report lines. -
Innovation Director Latin AmericaSabmiller Feb 2012 - Mar 2014Miami/Fort Lauderdale AreaREPORTING TO THE COMMERCIAL VP LATIN AMERICA, RESPONSIBLE FOR DEVELOPING INNOVATION STRATEGY AND NEW PRODUCT/PACK DEVELOPMENTDeveloped the strategy that will lead all markets to expand their portfolio into growth opportunity areas. The innovation strategy defines innovation type, process, resources needed and action standards.Organized pan-regional innovation forum with the objective to share best practices across countries and set 3-year objectives for the innovation team.Designed the innovation scorecard setting key performance metrics for all employees throughout LatAm -
Marketing DirectorPepsico Foods Jan 2011 - Sep 2011Bogota, ColombiaReporting to the GM Colombia, responsible for leading the marketing strategy and development of a multicategory business.Developed a structure aming to evolve as a multicategory foods business that will play a leading role in snacks, cookies, crackers and other adjacent categories. -
Innovation Director South AmericaPepsico Oct 2008 - Dec 2010REPORTING TO THE COMMERCIAL VP SOUTH AMERICA, RESPONSIBLE FOR LEADING THE PRODUCT / CONCEPT INNOVATION PIPELINE FOR THE 8 COUNTRIES IN THE REGION• Designed the innovation process for the company and the organizational structure for the innovation team that is responsible for the long-term growth at Pepsico SAF.• Creating new brands, recommendation to acquire companies across region, and feeding the innovation pipeline to create the future for the company.• Responsible for liaising with country operations to understand insights, white spaces and market needs to accommodate local innovation strategy.
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Marketing Director Colombia / Innovation Director Andean RegionFrito Lay Mar 2004 - Oct 2008REPORTING TO THE GENERAL MANAGER ANDEAN REGION, RESPONSIBLE FOR USD $500+ MILLION SNACKS BUSINESS THROUGH THE DEVELOPMENT OF MARKET LEADING SNACK BRANDS• Developed innovation products in various snack categories, responsible for creating concepts, developing products and executing marketing plans. The 2005 marketing plan yielded a 21% increase vs. YA in local currency.• Responsible for career development and coaching of 38 marketeers in various fields (brand management, consumer insights, media, R&D, and project management).• In charge of P&L for 160 SKU´s, taking into account distribution, manufacturing, promotion, and sales costs.
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Marketing Director UkWarner Bros Mar 2003 - Feb 2004London, United KingdomREPORTING TO THE GENERAL MANAGER UK, RESPONSIBLE FOR DEVELOPING AND IMPLEMENTING THE MARKETING STRATEGY OF THE CONSUMER PRODUCTS DIVISION. • Worked closely with HQ in Burbank, California to develop marketing plans for the launch of products around the release of 4 major motion pictures in 2004.• In charge of expanding business to other consumer product categories by creating marketing materials that helped boost sales for licensees. -
Marketing Manager UkMars Feb 2001 - Feb 2003Slough, United KingdomREPORTING TO THE BUSINESS CATEGORY LEADER, RESPONSIBLE FOR THE BOUNTY AND FLYTE BRANDS AND THE STRATEGIC DEVELOPMENT OF THE INDULGENT COUNTLINE. • Devised the strategy to arrest the decline on the Bounty brand (consumer sales value of £50 million/year) by leading a team that developed a series of line extensions.• Launched a line extension for Bounty (Calapuno) which reached consumer sales value of £6 million in its first six months. Developed TV, radio, and outdoors copy for the brand. -
International Brand ManagerBritish American Tobacco May 1998 - Sep 2000London, United KingdomREPORTING TO THE SENIOR INTERNATIONAL MARKETING MANAGER, RESPONSIBLE FOR PACKAGING, INTERNATIONAL MEDIA, BTL AND INTERNAL COMMUNICATIONS WITHIN LUCKY STRIKE WORLDWIDE. • Developed the packaging strategy for Lucky Strike and defined the role of packaging within the marketing mix. Recommended the development of new packaging for the brand (graphics and construction). -
Brand ManagerBritish American Tobacco Colombia Feb 1997 - Apr 1998BogotaREPORTING TO THE MARKETING MANAGER, RESPONSIBLE FOR THE LAUNCH OF FREE IN COLOMBIA (regional brand, initially developed in Brazil). • Developed the launch strategy for the brand by taking the Brazilian model and adapting it to the Colombian market. This included modifications to the ATL campaign and development of a new product blend suitable to the local market.• Created the sponsorship concept for the brand called "Free Village". This concept helped the brand achieve additional exposure in non-traditional media.
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Assistant Brand ManagerProcter & Gamble Sep 1991 - Jun 1995BogotaREPORTING TO THE HEAD OF BRANDS, WAS RESPONSIBLE FOR THE MANAGEMENT OF THE CAMAY BRAND (SOAP BAR) AND THE LAUNCH OF CREST (TOOTHPASTE) IN COLOMBIA.• Led a group consisting of people from manufacturing, procurement, sales and marketing, in the launch of Crest in Colombia (February '94). The project was completed in six months, as it was necessary to pre-empt the launch of a competitive brand in the market.• Developed launch campaign (TV, print, OOH) for the launch of Crest. This was done by adapting and modernizing a 1970's Chilean campaign. The brand reached 3% national SOM in 4 months.• Developed joint promotions with other P&G shampoo brands to offer the consumer savings on a Camay plus Pantene pre-packs. These tactical promotions combined with effective communication led to market leadership for Camay (10% SOM, Nielsen '94 Avg.)
Alvaro Sanchez Skills
Marketing Strategy
Customer Insight
Brand Management
Strategy
Fmcg
Marketing Management
Product Development
Market Planning
Marketing
Consumer Products
Digital Marketing
Leadership
International Marketing
Competitive Analysis
Advertising
Trade Marketing
Product Innovation
Fast Moving Consumer Goods
Brand Architecture
Marketing Research
Segmentation
Brand Equity
Strategic Planning
Market Research
Management
Shopper Marketing
Cross Functional Team Leadership
Brand Development
Global Marketing
Integrated Marketing
Innovation
Consumer Insights
P&l Management
Consumer Behaviour
Packaging
Consumer Insight
Market Analysis
Strategic Thinking
Pricing Strategy
Nielsen
Alvaro Sanchez Education Details
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Industrial Engineering And Operations Research -
Business Strategy, Digital Transformation
Frequently Asked Questions about Alvaro Sanchez
What company does Alvaro Sanchez work for?
Alvaro Sanchez works for Catapult Latam
What is Alvaro Sanchez's role at the current company?
Alvaro Sanchez's current role is Chief Executive Officer.
What is Alvaro Sanchez's email address?
Alvaro Sanchez's email address is as****@****ail.com
What schools did Alvaro Sanchez attend?
Alvaro Sanchez attended University Of Massachusetts, Amherst, Incae Business School.
What skills is Alvaro Sanchez known for?
Alvaro Sanchez has skills like Marketing Strategy, Customer Insight, Brand Management, Strategy, Fmcg, Marketing Management, Product Development, Market Planning, Marketing, Consumer Products, Digital Marketing, Leadership.
Not the Alvaro Sanchez you were looking for?
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Alvaro Ascanio Sanchez
Geology Student | Vice President Of Aapg-Uis Student Chapter | Member Of Sigac-Uis Group.Bucaramanga Metropolitan Area -
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1gmail.com -
Alvaro Sanchez
It´S Easier To Go Down A Hill Than Up It, But The View Is Much Better At The Top! #Innovation #Cybercrisis Management #Bcp #Drp #Processautomation #Ai #Machinelearning #Devsecops #Iso27001 #Deeplearning #Fintech #BankingBogotá4sqdm.com, hotmail.com, claro.com.br, salesforce.com
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