Álvaro Danezine Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Amesterdão, Holanda Do Norte, Países Baixos

Rio De Janeiro, Brasil

As part of Globo’s digital transformation, the company unified its digital products and pay-TV channels areas, leading to the creation of a new Portfolio Team where I assumed a senior role. In this capacity, I oversee the strategic alignment and development across Globoplay (the biggest Brazilian SVOD platform), entertainment pay-TV channels, and the podcast portfolio.Key Responsibilities:1) Project Management- Development of projects focused on market positioning, content development, monetization, and strategic partnerships.- Ensure cross-functional alignment and capitalize on synergies between product teams.- Develop corporate narratives and pitches for senior leadership and external stakeholders.2) Partnership Development: - Coordination of marketing strategies for Globo’s licensed podcast partners, focused on promoting relationship and interest alignment between internet creators and Globo.- Defining priorities for content pipeline and promoting the better use of marketing channels considering strategic goals.- Supporting the communication of Globo's new podcast strategy to final consumers and trade (press, external and international events)3) Corporate Forums: - Creating and leading presentations to Heads of Products, Directors, and the CEO regarding the company’s strategy development, new business opportunities, and challenges. - Build narratives to external events regarding the company’s positioning and strategic messages.- Support product teams to report their strategies and financial status to company's VP and CEO.

Rio De Janeiro, Brasil

Rio De Janeiro E Região, Brasil

I began my journey at the team responsible for the digital transformation at Globo, a legacy media company owner of the biggest broadcast TV channel in Brazil. My work was primarily focused on supporting the strategic development of Globoplay, Brazil’s largest OTT platform, as well as for Globo's news portals (G1, GE, Gshow, Globo.com) and the popular fantasy game platform Cartola.Key Contributions:1) Business Trends & Market Analysis:- Conducted in-depth analytical studies on consumer behavior and the evolving digital landscape, identifying emerging trends and market shifts driven by new technologies.- Delivered actionable insights to guide strategic decisions, such as discontinuing or pivoting products.- Explored advertising and content format trends to optimize Globo’s digital offerings.2) Digital Transformation Projects:- Led strategic initiatives to accelerate Globo’s digital transition, identifying key business and monetization opportunities across diverse markets.- Performed comprehensive market analysis to support investment decisions, such as launching a kids’ content product for streaming.- Identified potential partners and growth opportunities within the gaming and e-sports sectors.

Promoted by the Computer Science Department of a Brazilian university (PUC-Rio) in partnership with Globo (one of the biggest LATAM media companies), "Globo Lab Dados" is a one-year multidisciplinary training program that brings together academic and market knowledge. The program prepares young talents to work in the current technology scenario and media market.

Rio De Janeiro, Brasil

Rio De Janeiro, Brasil

Master'S Degree, Media Studies - Television And Cross-Media Culture

Comunicação Social, Jornalismo, 10

Building And Scaling Subscription Businesses, A

Principles Of Product/Market Fit, A