Alvaro De Salvo work email
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Alvaro De Salvo personal email
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I help B2B SaaS companies design engaging narratives, refine their positioning, and clarify their message so they can get noticed and understood. With over 15 years of marketing and business administration experience I focus on go-to-market strategies, product launches, and commercial enablement, bridging product development with marketing, sales, and client success. I believe that in today’s hyper-competitive SaaS market, having a crystal clear differentiation is crucial.Interested in discussing your product's value proposition? Let's connect!Personal SnapshotCalling Amsterdam home for over a decade, I'm an Argentinian dad passionate about Neapolitan pizza, life-long learning and the ukulele. Currently leading product marketing at Storyteq, I focus on marketing the #1 creative automation solution and increasing client engagement. In my free time, I like to advise startups and also coach professionals on finding their next career move.Check out more of my work at:www.storyteq.comwww.alvarodesalvo.comwww.careercalibratorcanvas.com
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Product Marketing LeadModashAmsterdam, Nh, Nl -
Product Marketing Manager Creative AutomationStoryteq Feb 2024 - PresentAmsterdamStoryteq is a leading Creative Automation platform that assists creative and marketing teams in automating their creative production. The main focus of the company is to facilitate collaborative, on-brand marketing campaigns across various markets and channels at a large scale.As the founding Product Marketing Manager for our Creative Automation product, I drive commercial enablement for Sales and Client Success by leading narrative, positioning and messaging, and creating essential collateral, including videos, slides, spec sheets and more. I lead go-to-market efforts, manage product launches, and handle communications with clients and users to increase product adoption. Additionally, I analyze data to refine strategies and tactics and engage directly with clients to ensure effective market fit and user satisfaction. -
Global Marketing DirectorStoryteq | Creative Automation Platform Nov 2021 - Feb 2024Amsterdam, North Holland, NetherlandsAs Global Marketing Director at Storyteq and memeber of the management team, I led the comprehensive rebrand and repositioning of the company, supported the successful merge and rebranding of multiple products, and established a unified brand across our entire portfolio. With the team, we launched two new websites and positioned Storyteq as a top leader on G2 for the Creative Management Software Category. My efforts significantly increased lead generation, optimized campaign management, and supported consistent year-over-year growth. I also produced high-profile events in the US, APAC, and the UK, and produced press releases to boost our market visibility. Additionally, I supported talent marketing initiatives, organized webinars, and contributed to our overall talent acquisition strategy during a period of rapid growth.
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Brand, Product And Content StrategistAlvaro De Salvo Jan 2020 - PresentAmsterdam, North Holland, NetherlandsSpecializing in branding, narrative design, positioning and messaging for startups and scaleups diverse industries, including SaaS, Education, Social Impact, and Recruitment.Through my personal consultancy,I have significantly impacted various organizations. For Where To Play, I have increased brand awareness and adoption of their tool, "The Market Opportunity Navigator," leading a brand revamp and web app development. With Moving The Needle, I revitalized their website and content strategy, supporting their book launch and lead conversion efforts. For Master Me Up, I provided OKR coaching and led a successful fundraising memo, surpassing funding targets by 150%. as well as coaching Mural's leadership team in OKR adoption. Additionally, I transformed Mr. Cover Letter by revamping its brand and content strategy, coaching job seekers, and aiding over 350 individuals in securing employment during the COVID-19 pandemic. -
Head Of Global Marketing And CommunicationsAkvo Apr 2017 - Apr 2020AmsterdamA multinational tech company helping governments and NGOs with large-scale data collection and monitoring for Water, Agriculture and Climate.In my role as Head of Marketing and Communications at Akvo, I led the strategic rebrand and repositioning efforts across five regional hubs (South America, West and East Africa, Europe, Southeast Asia, and the Pacific) and transitioned from 5x tech-products to 2x solutions. By building a high-performing team and guiding the transition to a comprehensive all-bound approach, I crafted and executed inbound and outbound strategies that generated over 1,700 qualified leads and €3M in revenue. I also streamlined global branding and sales processes through Hubspot, enhancing lead-to-close efficiency by 30%. As a member of the leadership team, I contributed to a 20% annual revenue growth and drove the successful implementation of global Objectives and Key Results (OKRs), significantly improving organizational alignment and collaboration. -
Communication ExecutiveAkvo Oct 2014 - Apr 2017AmsterdamAs Communications Executive at Akvo, I played a key role in refining the company’s brand narrative and expanding its tech products reach in global south countries in three languages: English, Spanish and French. I supported senior management in crafting and delivering clear, coherent messaging through various channels, including trade shows, webinars, and social media. My work included producing diverse marketing materials and developing internal Sales Enablement tools like Akvo Peak and ProposaPedia, which streamlined marketing and sales processes. Additionally, I organized major events that solidified partnerships and fostered international collaboration, enhancing Akvo’s overall brand presence.
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Global Communication ManagerRes Artis - Worldwide Network Of Arts Residencies Oct 2012 - Oct 2014AmsterdamA global network of over 600 artist-n-residence centers and cultural organizations in 70+ countries, offering artists and curators time and space for creative exploration in unique geographic and cultural contexts.As Communications Manager, I designed and executed a comprehensive B2B global communication and outreach strategy, which resulted in a 300% increase in Facebook followers, a 13% rise in newsletter (+25k) subscribers, and a 28% boost in membership. My work amplified the network’s visibility, fostering stronger connections between members and increasing engagement across the global arts community. -
Communications & Research CollaborativeOn The Move Mar 2013 - Dec 2013Bruselas Y Alrededores, BélgicaAn international network with 40 space members across 20+ countries, dedicated to fostering cross-border mobility and cooperation, building a vibrant and connected European cultural space.As a researcher and translator, I identified key cultural mobility opportunities for artists and translated bi-monthly newsletters from English to Spanish, reaching over 10,000 artists and cultural agents. Additionally, I curated and launched OTM's repository of web links focused on cultural mobility opportunities in Latin America, which was downloaded by more than 2,000 artists in the region. -
Co-Founder, Administrative Coordinator Marketing ManagerProyecto 'Ace Jun 2005 - Sep 2012Buenos Aires, Argentina.Argentina’s first artist residency designed to foster artistic and social activities in contemporary art, celebrating 20 years of impact.As Co-founder, Administrative Coordinator, and Marketing Manager, I crafted the foundation’s narrative, established clear positioning, and implemented a global B2C marketing strategy. This effort generated lead opportunities, forged strategic international partnerships, and amplified brand visibility, resulting in the engagement of over 1,500 artists and cultural agents across 50+ international projects spanning 30+ countries. Additionally, I led the legal transition to Foundation status, authored successful grant proposals, secured funding, and led several both local and global community-building initiatives.
Alvaro De Salvo Skills
Alvaro De Salvo Education Details
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Product Marketing Core -
Aj&SmartWorkshopper Master -
12-Week Growth Hacking Immersive -
Faculty Of Social And Behavioural Sciences -
Business Plan Competition -
School Of Economics -
Economics
Frequently Asked Questions about Alvaro De Salvo
What company does Alvaro De Salvo work for?
Alvaro De Salvo works for Modash
What is Alvaro De Salvo's role at the current company?
Alvaro De Salvo's current role is Product Marketing Lead.
What is Alvaro De Salvo's email address?
Alvaro De Salvo's email address is al****@****ail.com
What schools did Alvaro De Salvo attend?
Alvaro De Salvo attended Product Marketing Alliance, Aj&smart, Growth Tribe, Universiteit Van Amsterdam, Universidad Austral, Buenos Aires, Universidad De Buenos Aires, Universidad De Buenos Aires.
What are some of Alvaro De Salvo's interests?
Alvaro De Salvo has interest in Start Ups, Social Services, Cultural Managment, Education, Environment, Business Models, Science And Technology, Personal Finances, Decision Analysis, Arts And Culture.
What skills is Alvaro De Salvo known for?
Alvaro De Salvo has skills like Entrepeneurship/intrapreneurship, International Business Development, Online Marketing And Communications, Market Research, Turn Ideas Into Concrete Actions With Results.
Who are Alvaro De Salvo's colleagues?
Alvaro De Salvo's colleagues are Kristo Koppel, Whitney Blankenship, Dicas De Compras, Besnik Korça, Maris Niilus, Rudney Borges, Maarja Liiv.
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