- Responsible for formulating, implementing and coordinating strategies to increase Qantas Loyalty member engagement- Member of Qantas Group Sustainability Governance Forums on Sustainable Aviation Fuel, Carbon Offsets and Climate Fund, providing expertise and ideas to increase Qantas’ action on climate change and compliance with regulatory frameworks- Developed and implemented a new Green Tier within the Qantas Frequent Flyer Program to educate, recognise and reward members for making sustainable choices in their daily lives

- Responsible for establishing strong, long-term relationships with other airlines that are aligned to the Qantas International Strategy- Delivered and owned strategy for renegotiation of a second Joint Business term with Emirates. This also included preparation of a submission to the various consumer regulators, and regular reporting required to demonstrate compliance with conditions attached to the approval- Led commercial initiatives, agreements and relationships with major airline partners across Europe, Middle East, Africa South Pacific and South America with a combined annual revenue of $1.3bn. Negotiated and executed new partnerships with LATAM, EL AL, Air France and KLM

- Generated incremental revenue by initiating, leading and implementing projects including core pricing tariff reviews and ancillary product development- Delivered strategic solutions to business through market analysis focused on identification of new sales opportunities- Enhanced collaboration between Sales and Revenue Management teams by building working groups and performance reports designed to provide a common ground to identify areas of growth

- Led the development of a 3-year strategic plan to grow the organisation’s reach and impact- Obtained deductible gift recipient (DGR) status to increase funding through donations- Managed the process of GST registration - Established governance framework of the Board, including setting up compliance guidelines, risk appetite and regulatory reporting required by Government bodies (ASIC, ACNC, ATO, Department of Social Services)- Recruited inaugural CEO- As Chair of the Finance, Audit and Risk Committee, overseeing budgeting, forecasting and financial performance review, reporting back to the Board and providing context and recommendations

- Led strategic plan for acquisition and retention of members by establishing deals with third party suppliers to enhance member proposition. Membership grew by more than 40%- Implemented a formal process to collect data on Government subsidised diabetes products and services delivered as an approved supplier of the National Diabetes Services Scheme (NDSS) to deliver timely, accurate and transparent reporting to the Department of Health and Aged Care- Reduced departmental cost and improved income by 30% through analysis and subsequent process improvements. Re-deployed additional revenue to support initiatives for members- Developed a signature program in cooperation with internal and external stakeholders to improve quality of life for people with diabetes- Developed business intelligence and reporting tools for membership to increase revenue opportunities and reduce cost including implementation of a new CRM system- Managed six staff and overall performance of Membership and Volunteer departments, resulting in engaged performance and promotion for two of them within the organisation

- Provided thorough analysis on political and economical market trends, international air traffic, competition, performance of current routes and potential code share and alliance agreements to benefit Qatar Airways revenue, profit and overall strategy. - Developed and advocated strategy to join the Global Alliance oneworld®, influencing senior leaders to champion this strategic partnership. As a result, Qatar Airways broke its isolation and became a key player in the industry

- Provided proactive business intelligence and decision support to SVP Commercial, in order to achieve revenue targets and to identify new market opportunities across the Middle East Region. - Developed corporate sales strategy to increase yields and supervised negotiations and implementation of performance agreements with travel agents to ensure growth on sales and increase on market share through attractive incentives keeping cost in line with budget.

- Managed departmental budget and implemented overall marketing strategy through various channels, including direct mail, media, promotions and corporate communications.- Undertook business development activities to build new marketing partner relationships and client acquisition.

- Project Manager to several projects to implement new systems, reporting tools and processes to increase revenue and efficiency and to reduce overall cost in the Region, including the creation of SOP’s to ensure optimized efficiency and consistency across all business units. - Prepared and analyzed data for budgets, forecasts and P&L reports as well as provided with coherent explanations of figures and variances.

- Managed overall performance of Customer Service, Reporting, Data Administration and Sales Fulfillment departments within the Call Centre, with a headcount of 60+ members. - Set up and implemented new business processes in order to continually increase efficiency, customer satisfaction, volume production, revenue and utilization.

- Managed staff payroll for entire 40+ hospital employees.- Investigated, pursued and collected unpaid patient medical invoices, increasing revenue and cash flow.