Mariana Alves Email and Phone Number
I'm a marketing expert with a business administration degree, driven by curiosity and a desire for effective communication. Throughout my career, I have worked as an independent marketing strategist and additionally as a remote copywriter at WSI, where I successfully implemented AI technology to promote innovative and productive development.Being proficient in English and knowledgeable about WordPress, Power Point, and Excel, I offer a special mix of technical know-how and artistic flair. I'm well-positioned to provide tech companies with creative marketing ideas because I'm taking continuing courses in Microsoft Power BI and have a strong interest in AI.Increase the online presence of your brand. ✔Establish a connection with your target market. ✔Get quantifiable outcomes. ✔I offer a results-driven methodology and a thorough comprehension of AI's application in marketing. I'm looking for a job position that integrates marketing and AI. Open to proposals. Email: alvessmariana116@gmail.com
Independent Projects
View- Website:
- ipro4u.com
- Employees:
- 317
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Marketing Strategy ConsultantIndependent ProjectsRio De Janeiro, Brazil -
Marketing StrategistFreelance Mar 2022 - PresentSão Pedro Da Aldeia, Rio De Janeiro, BrazilResponsible for generating traffic and conversions for domains, from the elaboration of texts to have knowledge in Inbound marketing strategies, lead nurturing, copywriting techniques and content marketing with Microsoft Word or Google Docs applying SEO techniques. Main activities:- Application of AI tools, such as ChatGPT, to optimize Marketing Operations employing them to brainstorm ideas of strategies that could complement my initial thoughts; - proactively learning about AI… Show more Responsible for generating traffic and conversions for domains, from the elaboration of texts to have knowledge in Inbound marketing strategies, lead nurturing, copywriting techniques and content marketing with Microsoft Word or Google Docs applying SEO techniques. Main activities:- Application of AI tools, such as ChatGPT, to optimize Marketing Operations employing them to brainstorm ideas of strategies that could complement my initial thoughts; - proactively learning about AI technologies, especially related to AI, through my LinkedIn network, online marketing events, and mentorings. - use proprietary and non-proprietary data along with individual initiative to uncover compelling insights about a customer’s audience, competitive and contextual environment;- identify opportunities of possible engaging content through the tool Answer The Public;- engaging with stakeholders, both internal and external, to understand deliverables and requirements for content and design pieces;- keeping up-to-date with the latest developments at the digital marketing market;- content creation for blogs, landing pages and social media;- stay informed about industry trends and analyze competitors strategies to identify opportunities and gaps;- adopt AI tools, such as Prome AI, to compeling ilustrations that could capture the leads atention; - embrace AI-technologies to enhance how strategy drives effective and efficient creative development.Main results: engagement of leads through content created in order to take them to an action with375% increase, content production time progress (decreased by 50%), growth and improvement of customers online presence, development of an adaptive profile to deal with the demands from the most diverse segments and good command of grammatical norms. Show less
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CopywriterWsi World Dec 2022 - Mar 2023São Paulo, BrazilDevelopment and implementation of content marketing strategies along with excellent communication skills, both written and spoken, with a strong understanding of what makes good copy and how to connect to a diverse customer base, organization and time management to increase the online presence and generation of qualified leads to the client’s brands. Use of knowledge in copywriting, communication, and attention to detail to increase conversions. I used the project management tool Asana and AI… Show more Development and implementation of content marketing strategies along with excellent communication skills, both written and spoken, with a strong understanding of what makes good copy and how to connect to a diverse customer base, organization and time management to increase the online presence and generation of qualified leads to the client’s brands. Use of knowledge in copywriting, communication, and attention to detail to increase conversions. I used the project management tool Asana and AI tools to manage tasks by performing the following activities:- Collaborate closely with creatives to develop exciting and effective idea-led creative that delivers on the strategy;- use of AI tools, such as Grammarly and Quillbot, to assist the identification of grammatical errors and to better phrase the materials; - write great content, with an authentic voice, which engages clients emotionally and logically;- embrace AI-technologies to enhance how strategy drives effective and efficient creative development;- establish and share processes and ways of working with cross-functional peers, seeking feedback and iterating often;- monitoring and analyzing trending topics analysis, content feed updating and maintenance to suggest ideas for innovative themes to future publications;- attending and actively participating in squad meetings proposing and implementing continuous improvements to streamline processes and enhance efficiency;- contribute to a small team environment, ready to take on diverse roles as needed. Show less -
Digital Marketing Specialist And Entrepreneur- Feb 2020 - Mar 2020São Pedro Da Aldeia, Rio De Janeiro, BrazilDeveloped and executed digital marketing strategies, driving business visibility and success through keyword analysis, social media management and strategic partnerships.• Market expansion with strategic partnerships: I established partnerships with companies from different segments to explore the adherence of the product in the region. The action created new business opportunities and expanded the reach of the brand.Activities:• Keyword research using Google Trends to… Show more Developed and executed digital marketing strategies, driving business visibility and success through keyword analysis, social media management and strategic partnerships.• Market expansion with strategic partnerships: I established partnerships with companies from different segments to explore the adherence of the product in the region. The action created new business opportunities and expanded the reach of the brand.Activities:• Keyword research using Google Trends to identify targeting opportunities and drive marketing strategy.Main Achievements:• Increased profit margin by 50%: identified relevant trends and established strategic partnerships, including a successful collaboration with a local micro-influencer, which generated an increase in profit margin.• Efficient management of the company's Instagram account, while creating relevant content, with a focus on increasing engagement.• Advertising strategies and promotion of products, through innovative digital marketing techniques to reach the target audience effectively.• Definition of competitive prices to maximize profitability and demand for the product.• Establishment of strategic partnerships with influencers and companies, aiming to promote the products and expand the reach of the brand.• Monitoring of social networks to identify opportunities for interaction and proactively manage the company's online reputation.• Creation and production of relevant and impactful content, including articles, blog posts and social media materials, in order to engage and educate the target audience.• Negotiation and effective communication with business partners with the perspective of establishing solid relationships and achieving common goals. Show less
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Academic Events AssistantLaboratório De Práticas Em Gestão Apr 2019 - Dec 2019Cabo Frio, Rio De Janeiro, BrazilResponsible for assisting the planning, organization and execution of academic events, boosting the success and reputation of the project with the institutions of the brand.Main Achievements:• National reach: I was part of the implementation of a prominent project that gained recognition and was adopted throughout the country.• Significant increase of participants and speakers: I helped the growth of the visibility of the events, resulting in a greater involvement of the… Show more Responsible for assisting the planning, organization and execution of academic events, boosting the success and reputation of the project with the institutions of the brand.Main Achievements:• National reach: I was part of the implementation of a prominent project that gained recognition and was adopted throughout the country.• Significant increase of participants and speakers: I helped the growth of the visibility of the events, resulting in a greater involvement of the academic community and attracting renowned speakers.Activities:• Preparation of comprehensive reports that provided strategic insights to improve the efficiency and quality of events.• Customer service in a proactive and professional manner, ensuring an exceptional experience for participants and partners.• Complete coverage of academic events, ensuring the capture of moments and the dissemination of relevant information on digital platforms.• Meticulous editing of certificates of participation, adding a professional and personalized touch to the documents.• Thorough revision of texts, ensuring the accuracy, cohesion and clarity of promotional materials and communications.• Efficient management of documents and registrations, maintaining an organized flow and ensuring compliance with deadlines. Show less
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Financial InternFashion Biju Sep 2018 - Nov 2018Cabo Frio, Rio De Janeiro, BrazilResponsible for the company's bank reconciliation. -
SaleswomanSouth & Co. Dec 2014 - Jan 2015Cabo Frio E Região, BrasilResponsible for sales in the commercial sector.
Mariana Alves Education Details
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Estácio De Sá University4/5
Frequently Asked Questions about Mariana Alves
What company does Mariana Alves work for?
Mariana Alves works for Independent Projects
What is Mariana Alves's role at the current company?
Mariana Alves's current role is Marketing Strategy Consultant.
What schools did Mariana Alves attend?
Mariana Alves attended Estácio De Sá University.
Who are Mariana Alves's colleagues?
Mariana Alves's colleagues are Daniela Costa, Masoud Dehghanpour Hanzaei, Maggie Potts, Vahide P.laleh, Teri Rash, Petr Janoš, Alexander Moore.
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