My goal is to work in an environments that allows me to implement a sctructure of tools to increase the Company's behavior understanding and also improve their consumers' experience.More than 10 years of professional experience working in Digital Analytics and Digital Marketing teams in segments such as E-commerce, Telecommunications, Retail, Franchising, Travel, Real Estate, Financial and others.Working with tool implementation projects, data collection and curation. Experience also in web analytics and digital marketing focused on the business needs and user's experience improvement, as well as metrics following and developing analysis aiming the improvement of the company's marketing, commercial, product and UX teams strategy.I also take the lead in A/B Test raising the hypothesis, implementation and analysis and in the creation and monitoring of digital marketing campaigns.Specializations:• Web Analytics• Digital Marketing • Performance Analysis• Digital Strategies• A/B and Multivariate Tests• Landing Page OptimizationTools:• Google Analytics • Double Click• Adwords• Big Query• Optimize• Firebase• Google Tag Manager• Adobe Analytics• Adobe Target• Adobe Audience• Clicktale• Adjust