Alwyn Vorster Email & Phone Number

Johannesburg, Gp, Za

South Africa

Johannesburg Area, South Africa

Johannesburg Area, South Africa

 Providing effective co-ordination of sales planning, trade investments, relevant NPD and Re-launches between Sales and Marketing ensuring the achievement of brand and customer short and long term objectives. Development of new customers in a manner that will achieve short and long-term profitable growth. Ensuring that Ascendis has a fair and equitable trading policy that is competitive and defendable. Expertise in business planning, managing trade investment strategically, key negotiations, forecasting excellence and annual customer planning. Responsible for delivering gross and net sales as well as gross profit and margin.  Annually target and segment the channels customer base into priority of investment, agree the trade investment plan and negotiate it with the channel and manage it. Accurate forecasting informed by trends, promotional activities, ROS, customer stock holding and monthly Net Sales target and margin achievement.  Plan, set up and attend meetings with the relevant customer contacts regularly as agreed with the Channel Manager. Prepare monthly & quarterly customer reviews with analysis and provide positive recommendations to address risk and opportunities. Document clear actions and discussion points in customer contact report which must be filed and sent to relevant stakeholders. Ensure that all agreed sku’s are listed, ranged and available on shelf at all times. Monthly distribution/availability reviews at DC and store level to be agreed and monitored. Ensure that Price Increases are introduced to customer appropriately to ensure that pricing is accepted and facilitated in a timely and efficient manner and within mandate. Regularly visit the trade in line with set Scorecard targets, reviewing product on-shelf availability, customer specific issues and competitor activities. Effectively communicating feedback with relevant stakeholders.

Johannesburg Area, South Africa

Key Roles & Accountabilities:Responsible for developing and managing customer relationships with partners and contributing to customer strategy in order to secure the achievement of local business objectives. Developing and implementing Short to Medium Term business plans.Working alongside Demand Planning and Distributors to ensure the meeting of designated Customer Service Levels; developing promotional strategy in regards to customers and supporting promotional execution within the Ecommerce segment.Conducting detailed scanning of the market for retailers and resellers in support of optimised customer segmentation; listing segmentation as priority tiers.Designing / setting in place joint business plans and trading term agreements with top customers, Data sharing arrangements with all customers and an Annual activation calendar covering promotions, brand activations, shopping events and the media space.Monitoring competitor marketing efforts and industry trends, in order to take appropriate pre-emptive / responsive actions; maintaining awareness of industry developments relating to Ecommerce.Managing content, product listings and pricing for Ecommerce platforms; and administrating Trade Spend to ensure that the same remains within the allowable limit and KPI.Working in close partnership with Brand and Trade Marketing Teams to ensure development and implementation of customer category strategy.Leading and supporting brands identified at Management Team Level, carrying out the Brand to Over Drive methodology. Implementing the Online 5P Tracking Mechanism to track A+ content compliance, placement, price and promotion factors.Managing P&L to deliver ROI and programs within targeted budgets, and ensuring the achievement of planned objectives regarding sales, spending and profit within key customer segments.Supporting recruitment of new employees, staff training and the communication / achievement of sales targets.

Free State & Northern Cape

Key Roles & Accountabilities:Responsible for supporting the effective sale of promoted products to identified customers; planning, implementing and managing activities within the identified territory in order to achieve / exceed sales targets.Ensured maintenance of company visibility within the market, as well as sufficient stock holding and optimal operation of product sales activities.Designed and led training sessions at Pharmacies, additionally co-ordinating functions / meetings with stakeholders and building / maintaining strong client relationships.Managed the spent budget in accordance with the territory budget and generated reporting on the sales territory on a monthly basis.

Free State & Northern Cape

Key Roles & Accountabilities:Managed a team of 30 Field Marketers across a large geographical area; determining all deadlines and priorities and communicating with staff per cycle.Conducted staff training and lead regular staff meetings in order to monitor and maintain implementation of action plans and target achievement.Monitored store ordering processes within the area of responsibility, as well as sell-in stock, expiry dates and pricing; in order to ensure mandate adherence.Addressed and resolved pricing and delivery issues, generating procedures to effectively deal with consumer complaints.Ensured that opposition and trade information was communicated to stakeholders as necessary, calculating the rate of sale and negotiating orders with buyers accordingly.Communicated pricing to Key Accounts, utilising information provided by Key Accounts to negotiate deals at buyer level.Managed stock levels, expiry dates and returns in store, negotiated and implemented promotional activities and administrated the sale of new lines in stores. Managed the process of sell-in prior to price increases, negotiating forward share as necessary.Prepared payroll for HR and administrated leave for subordinates. Maintained Merchandiser and Sales Representative attendance registers.

Master'S Degree, Mba, Mba

Activities and Societies: Rugby, Cricket and Golf M.B.A and B.Com (Marketing)

Bachelor Of Commerce (B.Com.) Marketing, M.B.A

Matric