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Philadelphia, Pa, Us

Tasked with reducing losses and increasing profits across all of Automattic’s Merchant of Record and Platform businesses, which include WordPress.com, Jetpack, Tumblr, WooCommerce, WooPayments, and others.

New York, New York

Manages day-to-day sales and marketing for the CCAR Press and overall communication strategy for the CCAR.Responsibilities include:Creation and implementation of marketing plans for book publicationsOverall marketing strategy for the CCAR PressEmail marketing and communication to membershipImplementation and management of online donation systemImplementation and management of internal workflow system (Huddle)Implementation and management of the CCAR BlogWebmaster

Philadelphia, Pa

A Web Strategy and Design firm that concentrates on the marketing side of Web. Elixr builds everything from integrated invoicing systems to eCommerce sites and manages full-scale social media and paid advertising campaigns.

Responsibilities include:Managing a team of interns, associates, and customer service reps for sales marketing and fulfillment of JPS books.Managing and maintaining a full marketing budget including forecasts and ROI analysis.Cultivating relationships and corporate partnerships.Created and manage Blog site (http://JPSBlog.org), fully integrating it into the existing ecommerce site (http://JPS.org.)Coordination and management of social networks including Twitter, Facebook, Library Thing, and the JPS Blog.Daily management of our ecommerce site including analyzing usability and making site-wide upgrades as necessary.Disseminating all information, including press releases, using all aspects of Web 2.0.Using analytics to make strategic decisions in improving the overall web presence of JPS.Directly responsible for managing all major and minor sales accounts including Amazon, Barnes and Noble, Baker and Taylor, and Ingram among others.Built the JPS eBook store from the ground up, as well as devised viral marketing campaigns such as offering the weekly Torah (audio) portion for free as an embeddable widget to increase sales of audio products.

Responsibilities and strengths include: Multi-­tasking, customer service, facilitation of multiple author signing and music events, time management, merchandising, organizing and maintaining key store areas, cash handling, cross trained in facets of the store.

Coordinated community outreach projects and events. Had front-­line contact with clients in the marketing agency. Wrote press releases and handled telecommunications and established high visibility contact with all media sources, community, and collaborative agencies.