Ali Khan Email & Phone Number

Sydney, Nsw, Au

Seattle, Wa, Us

Shenzhen, Guangdong, Cn

- Created and implemented full-scale marketing and eCommerce plans with winning strategies and campaigns that achieved 137% e-sales growth in 2020. - Spearheading Huawei's Australia Marketing department across each marketing vertical contributing towards brand and business growth objectives. - Actively involved in establishing brand and marketing strategy and SOP, resourcing and investment planning, laddering up to regional and global marketing. - Orchestrate all aspects of strategic eCommerce plan. Combine existing expertise in sales, marketing, technology, and management to deliver superior brand and shopping experience for all customers. - Own and manage performance-driven Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics. - Identify new areas of eCommerce opportunities beyond current brand offering.

Shenzhen, Guangdong, Cn

- Plan, build, and execute all digital marketing, including SEO/SEM, social media, programmatic, video, and display advertising campaigns for Huawei Australia. - Design, build and grow Huawei's social media presence in Australia. - Measure and report performance of all digital marketing campaigns. and assess against goals (ROI and KPIs). - Identify trends and insights, and optimise spend and performance based on insights. - Plan, execute and measure experiments and conversion tests. - Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Shenzhen, Guangdong, Cn

- Lead regional marketing team for the launch of world's 1st Ecommerce smartphone brand 'Honor' across 13 countries in the Middle East and Africa region. The brand's market share increased from 0% to 5% in the first year of launch in several MEA countries. - Spearheaded market research to identify branding opportunities, cement strategies, and sustain a loyal customer base. - Successful implementation of performance-driven marketing strategies and campaigns to achieve brand and sell-out metrics. - Managed launch strategy and execution for new products. - Delivered innovative multi-channel marketing campaigns across all marketing channels which include but not limited to Digital, TV, radio, print, OOH, KOLs. - Successful implementation of native Ecommerce sales and partner Ecommerce sales/marketing strategies.

Shenzhen, Guangdong, Cn

- Oversaw digital strategy for the Huawei handsets and wearables in the Middle East and Africa.- Devised strategies to drive online traffic to the company website.- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data. - Developed and managed digital marketing campaigns by utilising a range of techniques including paid search, social, SEO and PPC. - Reviewed new technologies and kept the company at the forefront of developments in digital marketing.

Beijing, Beijing, Cn

- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues. - Identified productivity bottlenecks and devised innovative solutions while remaining conservative with resources. - Drew from market data to assess product health and drive success.

Dubai, Ae

• Managed web projects including planning, designing, development, deployment, and closure.• Determined project milestones and actively measure project progress against milestones to ensure timely and successful completion.• Account management and account development cultivation.• Liaised with stakeholders to determine and prioritize business objectives, critical success factors, and project risks.• Developed and maintained key project deliverables: project and communication plans, scope documents, status reports, and issue management plans.• Project Coordination/Scheduling experience on several projects simultaneously.• Liaised with design vendors, designers, programmers, and outsourced companies.• Liaised with sales teams and drive successfully to understand clients’ objectives and challenges.• Designed Site Map information architecture, writing functional specification documents and wire frames layout for sites.• Managed stakeholder relationships – including clients and in house staff – during testing and project discovery from start to finish.• Risk analysis of handling projects.

Dubai, Ae

• Ensuring all ads meet the required criteria to go live on Gulf News classifieds website. This included editing for clarity, ensuring it met all style norms and programs as well as liaising with different departments for the ads to 'parse'. On an average, my team split and approved 10,000 ads per day.• Resolving 10-20 website-related client queries every day.• Online administration of website — Resolving both front and back end issues of Gulf News classifieds website.• Performing regular front end (quality) check of the website on a daily basis. Resolving errors immediately, if any, on the website.