Aly Freeman Email & Phone Number

• Led efforts to propel expansion within existing clients and secure new business opportunities.
• Cultivated robust relationships and established trust with both current and prospective clients to driveretention and growth.
• Responsible for defining scope and staffing teams based on available resources, subject matter expertise and impact to P&L, ensuring the financial well-being of the account and overall client satisfaction.
• Pioneered the establishment of a new capability, spearheading the new Digital Asset Management (DAM) restructuring team to drive operational efficiency and improve asset utilization.
• Managed a dedicated team of 8 direct reports while providing oversight for a larger team of 24professionals across several client accounts.
• Successfully led a comprehensive company rebranding initiative and overhauled the communicationplatform to enhance brand positioning and engagement.

• Provide small businesses and startups with strategic programs related to branding, marketing, public relations, and general business operations to drive greater brand awareness.
• Support small agencies with freelance services such as business development, digital marketing, content development, and website management.
• Manage agency relationships for clients, including digital agency, public relations agency, creative agency, etc.
• Develop content in collaboration with clients to be published via magazines, blogs, email newsletters, white papers, etc.
• Create messaging and presentations for organizations looking to modify their go to market strategy post-Covid 19 to adjust for the change in business relations and consumer behaviors.

Greater Chicago Area

• Oversaw management of all digital assets (website, social, email, SEO, paid, organic) related to brand and/or campaigns for all client initiatives.
• Provided strategic oversight and support to all digital team members in order to assure all efforts were working toward clients’ goals.
• Collaborated with other team leads, i.e. Creative Director, SVP Content, etc., to produce seamlessly executed programs and identify areas of opportunity for added services.
• Led teams of diverse talent in order to develop and execute marketing strategies that achieved client awareness, marketing, and sales objectives.
• Ran weekly meetings to ensure all team members were meeting their deliverables and troubleshoot any concerns.
• Responsible for cross/upselling services to existing clients in order to drive additional revenue.

Greater Boston Area

• Served as senior level strategist responsible for understanding all lines of business and marketplace conditions as they related to client initiatives.
• Identified new areas of opportunity to help drive incremental business and revenue throughout the year.
• Responsible for overall service, growth and profitability of accounts.
• Led development of program strategy, from creative and audience development through flawless execution of client programs.
• Managed a team of account, creative and production staff to deliver projects that successfully met or exceeded client objectives on time and on budget.
• Tracked and analyzed campaign performance, continuously testing new areas for improvement, from copywriting and creative design, to overall format and target list.

Greater Boston Area

• Served as the primary point of contact on managing relationships for direct response television accounts of varying size and industries.
• Managed teams comprised of Creative, Media, Digital, and Strategy in order to ensure all parties were working towards common client objectives.
• Oversaw research, development, and ongoing optimization of multi-million dollar direct response media plans, inclusive of print, broadcast TV, paid digital efforts, and radio.
• Led weekly client calls to review campaign performance and ensure all efforts were being continually optimized toward target KPIs.
• Analyzed data on a daily basis to ensure campaign performance goals were being met/exceeded, as well as provided weekly detailed reports and dashboards to clients.
• Led the selection, setup, and ongoing management of partners and vendors for client campaigns, such as call centers and fulfillment centers.

• Fostered relationships with existing clients to identify new opportunities within the account and grow the overall engagement.
• Established relationships with new client prospects to increase year over year revenue growth.
• Designed and implemented new sales processes across the agency utilizing team presentations and training sessions.
• Guided client prospects through the entire sales process, from initial point of contact through account team hand-off.
• Worked with Director of Project Management to define financials for each client engagement.
• Coordinated the assignment of resources for new opportunities to ensure overall success of the engagement.

• Led strategic development of integrated marketing solutions for client initiatives.
• Identified new opportunities and areas for growth within existing accounts.
• Managed a team of account/project managers, channel leads, and subject matter experts to ensure overall success of deliverables to client.
• Oversaw daily client management and facilitated all client and account meetings.
• Tracked financials of all client engagements and presented weekly financial status reports directly to Controller.
• Assumed responsibilities of Director of Account Services while agency looked to fill the role, which included attending weekly Director meetings, leading weekly team meetings, managing financials of all accounts, and.

• Managed strategic development and execution of client integrated campaigns involving brand development, website and ecommerce development, SEO, paid search, paid display, conversion rate optimization, analytics.
• Organized and led client and project related meetings, including creative brainstorms, internal planning and review sessions, client presentations, and weekly/bi-weekly status calls.
• Responsible for monitoring account budgets and keeping all initiatives on track financially.
• Acted as liaison between client and internal teams to ensure all efforts were meeting and exceeding client demands.
• Ran point on all day-to-day communications with clients, vendors, and partners.

• Creatively strategized with clients to increase editorial coverage on products/services to enhance sales.
• Established productive working relationships with prominent media figures.
• Managed account teams and arranged communication systems between clients and representatives.
• Promoted product portfolios and assisted with presentations at trade shows.
• Coordinated and executed press tours to gain visibility for clients in the media and public eye.