•Devising strategic approaches to enhance lead generation and sales growth across diverse channels, encompassing the website, digital marketing, newsletters, social media, print media, and collaborative partnerships.•Collaborating with the Tour Director to establish the yearly itinerary for trips and contribute to the formulation of strategies for introducing new tours in the upcoming years of 2025 and 2026.•Integrating new digital technologies and more streamlined processes in the implementation and execution of the sales and marketing strategy.•Creating print advertising materials, encompassing aspects such as ad placement, budget considerations, and design.•Aiding in the compilation, distribution, and analysis of tour evaluations.•Providing assistance to the Reservations and Customer Service team, as well as supporting the Tour Director as required.

•Developing and executing off-trade marketing plans for IOI.•Researching competitors and identifying commercial opportunities in the Off Trade Channel.•Management of brand activation budgets for creation and delivery of all planned activities in the Off Trade channel IOI.•Liaising regularly with the Category Development / Insight teams to identify opportunities within the sector-NPD etc.•Customer marketing lead at monthly sales meetings to ensure timely communication of channel plan activity per planning cycle.•Managing and maintaining relationships with external agencies & suppliers.

•Assisted the Global team with the Global launch of our Koleston Perfect Me+ permanent colour to the Irish test market. Working closely with the Irish Commercial leader and the Irish sales team, constantly collating feedback, energising the team and tackling any issues throughout the launch.•Liaise with external agencies to create POS/store refit designs/newspaper/radio advertisements.•Co-ordination of all aspects of our prestige System Professional brand- Enabling new customers in every way, arranging display materials, activating online social media tools.•Responsible for the administration of MSTR reports for the Sales Manager-management of circulation of weekly/monthly/quarterly reports or as requested.•Event co-ordination alongside the UK & IRL events team with our main event being the annual Trendvision Award which gets huge coverage on social media as well as Xpose and Image Magazine.•PO management•Assessing if Global/UK initiatives are suitable for the Irish Market & ensure they are executed with excellence.•Leading the bi-annual sales promotion initiative for the UK & IRL.

•Assessing if UK Initiatives and Promotions are suitable for the Irish Market.•Amending POS artwork to ensure suitability for Irish Promotions.•Ensuring the Order System is correct and set up with Irish details for promotions for start of cycle.•Management of online platforms.•Tracking and measuring the effectiveness of promotions.•Main point of contact for the Sales Team to deal with any queries they may have.•Responsible for the administration of SAP reports for the Sales Manager-management of circulation of weekly/monthly/quarterly reports or as requested.•Purchase Order management.

•Co-ordination of marketing activities in all Dublin stores.•Liaising with store managers and staff on a daily basis to ensure that all needs are met.•Paying close attention to all store details to ensure all POS is correct and presentable.•Ensuring a Supermacs presence at all major Dublin events in order to maximize recognition for our Dublin stores.•Building relationships with local business owners and maintaining close relationships with the Marketing Manager and marketing staff based in our Galway head office.

• Formulation & implementation of marketing campaigns• Drive awareness of and sales within scheme• Event management• Advertising & promotion• Database management and expansion• Organisation of photoshoots,fashion shows and television appearances.• General marketing administration• In charge of the Athlone Towncentre blog and main contributor.• Liaising with retailers

• Set up and organize the showroom when new collections come in.• Assist in choosing the top looks of each collection for all client appointments.• Maintain showroom before, during, and after appointments.• Greet clients upon arrival to the showroom.• Style models during appointments.• Assist in model casting.• Photograph the collections.• Put together mail packets for out of town clients.• Create Press Kits for in-store seminars at departments stores such as Bergdorf Goodman and Barneys.• Call client and potential targets.• Perform general office duties.

•Assisted in preparation for weekly events in the nightclub•Promoted events on social networking sites Facebook & Twitter•Recruited promoters and held weekly meetings to update promoters on weekly events•Chose suitable graphic designs for posters to promote the events taking place

•Carried out market research•Assisted in the organisation of promotional activities•Worked on numerous promotions. Brands including Coors Light, Jameson, SKY.•Elected team leader on several occasions•Merchandising