Alyson (Allie) Herman Email & Phone Number

College Park, Maryland, United States

• Selected to be a campus ambassador of the new organization at the University of Maryland • Engage and communicate with prospective members to help expand The Women’s Network by recruiting like-minded women• Share social media on Instagram to promote upcoming chapter and national events

Washington, District Of Columbia, United States

• Collaborated with team to revamp NRF’s Retail Advocates Summit (RAS) 2022, connecting 102 lawmakers, 35 small businesses, and 11 retailers to advocate for the retail industry and celebrate NRF’s advocacy victories• Spearheaded the scheduling of 24 meetings between Congressional members and small businesses owners to ensure a smooth transition of participating members to Capitol Hill for Congressional meetings during RAS • Interacted with small business owners to discuss continuing advocacy efforts in Congress and relay important event details during RAS • Authored a blog post, “Highlighting the industry of opportunity at the Retail Advocates Summit”• Assisted in developing language for the “Porch Pirates Act of 2022” advocacy letter to the House of Representatives• Curated notes for Congressional hearings and mark-up on the “American Data Privacy and Protection Act”• Observed weekly NRF policy and consultant calls, staying up to date on current government affairs• Drafted Congressional email invitations using Marketo, an email automation program

• Led a team of 14 committee members to execute social media promotions and fundraising goals• Coordinated the camera rotation schedule for 14 committee members during the 12-hour dance marathon event• Organized and scheduled monthly committee meetings to strategize and prepare logistics • Engaged and participated in weekly board and event preparation meetings to strategize for fundraising events• Developed a successful brand campaign utilizing Photoshop to create 100+ eye-catching graphics• Curated four videos with over 600 views• Engaged and communicated with UMD student community through weekly tabling bringing awareness to fundraising efforts

College Park, Maryland,

• Coordinate and collaborate with event committee on strategies to fundraise for Children’s National Hospital • Assist with planning, organizing, and promoting fundraising events in support of Children’s National Hospital • Share fundraising and promotional collateral on Facebook and Instagram to increase awareness • Surpassed fundraising goal by 120% by curating Instagram stories, Facebook posts, and fundraisers

Washington, District Of Columbia, United States

•Tracked and reported policy developments, legislative issues, hearings, and events in Congress and in the community•Assisted team members and regional ADL offices with preparation, member briefings, and note-taking during three annual Lobby Days•Updated weekly tracker via Excel with vital federal and state legislation relevant to ADL’s PROTECT plan•Attended Congressional hearings and mark-ups to report information supporting the ADL’s mission •Participated in weekly immigration, civil rights, and voting rights task force calls•Analyzed appropriation approvals in real-time •Proficient in researching on bgov.com and congress.gov

North Potomac, Maryland

• Record 150 customer orders per shift via phone and upload them into the computer system to be filled by the cook• Managed store operations such as handling money, waiting on customers, and taking inventory of supplies• Addressed customer service needs including conflict resolution and utilized active listening skills to successfully communicate with customers

Rockville, Maryland

• Supported daily operations by cleaning weekly flowers and organizing the storefront • Developed weekly time-lapse videos to bring awareness and promote the business on Instagram and Facebook • Directed photo and editing skills including creative writing captions for Instagram, Facebook, Twitter

Rockville, Maryland

• Cultivated effective communication between Ambassadors, sponsors, executive board, and Wootton High School community• Developed schedule of events including communicating expectations, calendar setting, and tracking student service hours for 115 Ambassadors• Supervised and coordinated The Club Expo showcasing 110+ clubs and organizations at Wootton High School by communicating with club leaders and sponsors• Independently rebranded The Club Expo by developing targeted goals such as creating promotional flyers and resource guides to provide a welcoming and inclusive environment for the student body of 2,500

Rockville, Maryland

• Analyzed the previous year’s event plans and found ways to streamline and improve • Collaborated with Ambassadors to revamp website to create awareness and actively engage with the school community • Communicated, interviewed, and evaluated 140 prospective candidate applications for the upcoming school year• Utilized Canva to create eye-catching social media posts for club and school events

Rockville, Maryland

•Trained new members on the expectations of being a Patriot Ambassador•Established and rebranded a four-day training plan for new Ambassadors with a focus on public speaking, email writing, expectations, and how to successfully execute a school tour

Rockville, Maryland

•Coordinated visits to feeder middle schools to provide guidance and association for transitioning to high school •Trained and developed a Powerpoint for 50 Ambassadors on effective leadership communication skills

Rockville, Maryland

• Connected Jewish teens to their heritage and strengthened ties with the community through religious services, temple visits, and Shabbat dinners • Developed and planned community service projects for teens such as Friendship Circle, “Parachutes for the Planet”, and cleaned recreational parks•Rebranded chapter programs focusing on igniting passion and involvement in young Jewish teen girls in the community

Rockville, Maryland

• Developed weekly social media posts to share events and recruitment activities on the chapter’s website, Instagram, and Facebook pages

Rockville, Maryland

• Wrote and edited monthly newsletters; lobbied to resurrect after two year break• Crafted and deployed reminders about events, meetings, and community service programs