Alyson Collins Email & Phone Number

Austin, TX, US

• Plans regional assortment to compliment Global plan by incorporating local partnerships and regional sales trends.
• Defines regional merchandising plan for 14 department venues. including deli counter, grab & go prepared foods, pizza, made to order venues, self-serve bars, and charcuterie.
• Creates and maintains schematics and planograms to optimize product placement for flow, shopability and sales.
• Assembles and maintains tools to delineate complex data sets useable information at store level using tools like excel, SharePoint, OneNote and Jira Service Desk.
• Manges multi-million-dollar holiday ecommerce program by managing online inventories and in store merchandising utilizing Spinternet and customer Amazon platforms.
• Performs weekly WBRs to deep dive into category performance/P&L,define opportunities and create action plans to drive business forward.

Austin, TX, US

• Lead launch of new products and merchandising programs to drive sales and maintain competitive advantage.
• Built relationships to drive effective negotiations with vendors to establish and maintain win-win partnerships.
• Analyzed performance and pivoted when needed by using KPI metrics.
• Communicated product/program information and changes to all levels of business using succinct tools and language.
• Sourced products and ingredients to fit program/department needs and to drive premier industry standing.
• Managed inventory to support new and ongoing programs across various distribution channels.

Austin, TX, US

• Oversees Purchasing Assistants by directing standardization of process across product teams, developing tools to drive efficiencies, and supporting varying team structures.
• Oversees space planning programs for perishable & non-perishable categories.
• Directs nutrition program through recipe management, menu labeling compliance, and advises operations to support.
• Provides full cycle leadership to team members through coaching, mentoring, managing and training Purchasing Assistants & Space Planners including, hiring, selection, counseling/disciplinary, coaching, performance.
• Drives decision making in regional leadership and product teams through reporting and analysis to identify opportunities and drive financial performance.
• Supports evolution of global/regional purchasing structure.

Austin, TX, US

• Recipe Management/Menu Labeling Compliance: Lead major regional project by incorporating multiple shareholders.
• Entered and maintained recipes into nutrition analysis software according to changing Global standards.
• Managed flow of subsequent nutrition and cost data through multiple systems to translate to sales floor and POS.
• Worked with buyers and vendors to create a complete branded ingredient library complete with nutrition facts. Ecommerce Support:
• Coordinated regional product and global teams to build, proof, and maintain online catalogs.
• Trained and guided store teams during holiday season on ordering, inventory management and order fulfillment.

Austin, TX, US

• Purchasing Team Administrative Support
• Regional VP of Purchasing: maintained calendar, travel planning, event planning, and expense reports.
• Product Teams: authored regional weekend sales newsletter, took notes for major team meetings, provided sample support, ran and published weekly sales execution reports.
• Competition Coordinator: market and competitor research, created competition and inspiration tour plans using Yelp!, and updating and maintaining store competition tracker for the region. Office Reception.
• Mailroom organization, guest greeting and hospitality, phone support.
• Event and meeting planning and support: managed attendees, arranged catering, venue selection and overall logistics.

San Francisco, CA, US

• Executed lead generation communications via letter writing, phone calls, and relationship management.
• Drafted project proposals, and created ready-to-implement materials including diagrams, spreadsheets, and procedures for clients.
• Managed vendor relationships for client projects by requesting samples, tracking product fit, and comparing costs.

Santa Barbara, California, US

• Collaborated in the development of the go-to-market strategy for MenuCalc, an online nutrition analysis solution for restaurants.
• Supported the development and execution of marketing campaigns including online, print and trade show.
• Wrote company website content and nutrition blog to increase SEO and guide visitors through preferred pages. Lead sales efforts and the creation of strategic partnerships including partnerships with complimentary.
• Lead salesperson in the history of the company.
• Educated and advised clients and prospects on the use of nutrition analysis technology and FDA compliance.
• Developed and presented educational sessions on nutrition in foodservice for major industry events and webinars. Nutrition Analysis Consulting:

CADE approved dietetic internship. Community focused, with 20 rotations in the areas of community nutrition, food service management, and clinical nutrition.

San Diego, CA, US

I was responsible for supervising patient food service and communicating nutrition information between clinical and kitchen staffs. When we switched to a room service system I became an operator and was responsible for taking patient food orders within therapeutic diet parameters. While there I also created and implemented an entire new employee.

Fuschl, AT