BUSINESS STRENGTHS: Strategic Analysis and Planning, Writing and Editing, Marketing and Advertising, Product Management, Producing and Directing, New Product Development / Launch, Content Creation, Creative Direction and Brand Management, Communications, Team Leadership / Mentoring.LEADERSHIP BRAND: Strategic decision-maker, able to quickly grasp company operations, see the business drivers behind the numbers, and provide insightful analysis. Skilled in moving companies beyond a reactive to a proactive approach, identifying and creating new, value enhancement possibilities. Ability to drive positive organizational change, particularly within a culture resistant to change.BUSINESS VALUE / ROI: Proven ability to: (1) assess business processes, create efficient procedures and establish consistent standards to facilitate revenue growth, cost control, and increased profitability, (2) maintain awareness of markets, trends and competitor activities, and create / execute corporate strategic direction and marketing / business plans, and (3) develop and motivate employees, set targets for performance at all levels and foster teamwork and commitment within the organization to achieve business goals.