Alyssa Cooper Email & Phone Number

New York, New York, United States

Sharkninja Account

After spearheading a successful agency pitch, took on the role as the account lead for SharkNinja overseeing a high performing team of ~30 professionals across Planning, Strategy, Activation, and Analytics. Responsible for the oversight of awareness and performance media strategy across dozens of products in a fast paced, retail driven environment. Strong focus on developing trusted and transparent client and internal relationships, as well as identifying opportunities for client growth. Recipient of agency recognition including selection to to participate Game Changing Talents of dentsu (gct) learning experience and a nomination for a Carat Diamond award for the Inclusion category.

Goldman Sachs Account

Played a pivotal role in solidifying the success of the Carat + Marcus by Goldman Sachs partnership, which led to Goldman Sachs awarding Carat their entire portfolio without a competitive pitch. Directed the agency's efforts in successfully onboarding the Goldman Sachs Executive Office business and became Planning lead across the Goldman Sachs business. Collaborated with internal dentsu teams to bring best in class thinking, notably a Diversity, Equity and Inclusion (DEI) strategy & Video Upfront approach, to the Goldman Sachs account.Nominated for 2022 Carat Diamond award, recognizing the employee that has had the greatest overall impact on a business.

Marcus By Goldman Sachs, Philips, Beiersdorf, Burberry, British Airways Accounts

As the Planning lead, focused on big picture media strategy and process, as well as account-wide initiatives including annual planning, Upfronts and emerging media opportunities. Collaborated with multiple agencies across the dentsu network to bring forth integrated solutions. Managed a team of ~10 employees fostering growth and career development.Marcus by Goldman Sachs, Philips (August 2018- May 2021)Beiersdorf (June 2017- August 2018)Burberry, British Airways (November 2015- June 2017)

Beiersdorf Account

Oversaw and managed strategic planning and implementation process for the Beiersdorf account (NIVEA, Eucerin, Aquaphor and NIVEA Men), also leading 6+partner agencies in integrated agency planning. As the key point of contact, maintained consistent communication with clients and global teams, focusing on building strong relationships. Played an integral role in 2014 pitch to successfully retain the Beiersdorf account.

Beiersdorf Account

On the Beiersdorf account, oversaw the NIVEA business working with the Director and Strategist in leading the communications planning process. Collaborated with client external partners, as well as internal teams on large scale activations such as NIVEA New Years Eve, and account initiatives like the portfolio Total Market Approach. Received ‘Carat Stars’ Recognition Award in May 2013.

Johnson & Johnson Account

Developed, supervised, and implemented media plans for the Johnson and Johnson Nutritionals and Pharma/Medical Device account (8 products). As a brand expert, worked closely with the activation team to plan and execute large scale, multi-channel programs for Acuvue and Splenda.

Johnson & Johnson Account

Developed media plans and managed day-to-day activities for Johnson & Johnson’s McNeil Nutritionals/OTC brands (10 products). Evaluated opportunities across all media for their ability to successfully drive sales on assigned brands.

Johnson & Johnson Account

Developed media plans for Johnson & Johnson’s McNeil Consumer Healthcare (8 products). Played an integral role in planning the launch of Zyrtec OTC, the largest launch in J&J OTC history at the time.

Johnson & Johnson Account

Learned and mastered core skills and industry knowledge while building relationships and a reputation for producing high-quality work on the Johnson & Johnson account.

Bs, Marketing

Activities and Societies: College Park Scholars

Study Abroad Program