Principle designer for company’s branding based on research, data, and target audience provided by Brand Strategist. Developed and managed the visual brand identity internally and externally.Developed the company's brand guides for the Enterprise creative services team and supporting vendors. Manages the company's creative assets such as printing, files, brand standards, and merchandise needs. Led the digital assets creation for major campaign refreshes, which involved collaboration with a production agency. Key Victories: led multiple successful creative campaign deliveries, set up an online merchandise store for the company, curated photo shoot structure with brand ambassador, helped complete the brand refresh, redesigned logo, helped redesign character render, developed icon library, careers website page, emails, digital ads, and sales materials. Led the implementation of the brand refresh with departments throughout the enterpirse.

The Derrick Co. specializes in web and brand design tailored specifically for small businesses and personal brands. With a passion for creativity and a deep understanding of digital marketing, I help entrepreneurs and professionals establish a powerful online presence that stands out in today’s competitive landscape.Our services include custom website design, logo creation, brand identity development, and digital strategy consultation. We take pride in delivering personalized solutions that reflect your unique vision, values, and goals.Our process is collaborative and client-focused, ensuring that every project we undertake is aligned with your business objectives and resonates with your target audience. From sleek and functional websites to compelling brand stories, we provide the tools and expertise to elevate your brand and drive growth.Whether you're launching a new venture or looking to refresh your existing brand, The Derrick CO. is here to make it so easy for you. Let's collaborate and create something truly impactful together!

As a full-time Marketing Manager and Graphic Designer at Austin Lane Technologies, Inc., it is my responsibility to lead, strategize, develop, and cast vision for the Marketing Department. To accomplish this goal, my responsibilities include, but are not limited to, increasing the Marketing Quality Leads (MQL) by 43% yearly, maintaining Sales Quality Leads (SQL) yearly of 56% creating 60 leads on average annually, increasing marketing awareness and sales activity for the software, ALMobile through campaign initiatives and website, helping create sales strategies for the Sales Department to impact prospect decision-making, providing quality of work and feedback to the team to set standards for all external and internal marketing, providing strategy and leading the development of companywide social media management standards, policies, and rules of engagement.For the Graphic Design part of my role, I am responsible for creating new website designs for both divisions of ALTI, improving ALMobile’s software visuals, screen UX designs, and applications within ALMobile, and creating and ordering any branded documentation or content needed for Marketing materials. It is also my responsibility to coordinate, manage, and plan the bi-annual ALMobile Users Conferences. I accomplish this by cooperating and delegating tasks to team members, creating and designing any and all marketing material and branding, collecting and assisting in customer satisfaction reports, and working with production teams to create video content. I also assist Austin Lane Technologies by creating the AL Career Path Roadmap that I also will be helping to implement company-wide, and by leading the development of social media management standards, policies, and rules of engagement.

Brand Identity:Develop and maintain a consistent brand identity across all visual elements for the commercial real estate firm, restaurants, and the museum. Ensure that design elements align with the overall brand strategy.Collateral Design:Create visually appealing marketing collateral such as brochures, flyers, banners, and posters to promote the properties, restaurants, and museum. Design promotional materials for events, exhibitions, and special occasions. Ensure that menu designs align with the overall theme and atmosphere of each restaurantWebsite Design:Work on the design and layout of the firm's website, restaurant websites, and museum websites to ensure a visually pleasing and user-friendly experience. Collaborate with web developers to implement design elements effectively.Interior and Exterior Signage:Create visually striking designs for interior and exterior signage for the commercial properties, restaurants, and museum. Ensure that signage is clear, on-brand, and enhances the overall aesthetic.Social Media Graphics:Design engaging and shareable graphics for social media platforms to promote events, special offers, and updates for real estate firm, restaurants, and museum.Photography and Image Editing:Collaborate with photographers to capture images of the properties, restaurant dishes, and museum exhibits. Edit and enhance images to maintain a consistent visual style.Event Branding:Develop branding and promotional materials for events hosted by the commercial real estate firm, restaurants, and museum. Ensure that event collateral aligns with the overall brand while catering to the specific theme of each event.Advertising:Design graphics for print and online advertising campaigns to promote properties, restaurant promotions, and museum exhibitions. Print Production:Liaise with print vendors to ensure high-quality production of printed materials. Review proofs and oversee the printing process to maintain design integrity.

Develop and Execute Marketing Strategies:Formulate comprehensive marketing strategies to promote the real estate firm's properties, ensuring alignment with business goals. Identify target audiences and tailor marketing campaigns to reach potential buyers, renters, or investors.Digital Marketing:Oversee and implement digital marketing campaigns, including SEO, SEM, and social media advertising, to enhance online visibility. Manage the company's website, ensuring it is up-to-date, user-friendly, and optimized for search engines.Content Creation:Develop engaging and informative content for property listings, blog posts, social media, and email campaigns. Collaborate with graphic designers and copywriters to create visually appealing and compelling marketing materials.Brand Management:Maintain and enhance the brand image of the real estate firm.Ensure consistent branding across all marketing materials and platforms.Public Relations:Develop and maintain relationships with media outlets, journalists, and influencers.Coordinate and manage public relations activities to generate positive media coverage.Event Management:Plan and execute events to showcase properties, such as open houses, launch parties, or community events. Collaborate with sales teams to coordinate participation in industry events and trade shows.Market Research:Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.Use research findings to adapt marketing strategies and stay ahead in a dynamic market.Lead Generation:Implement lead generation strategies to attract potential clients and customers.Collaborate with sales teams to ensure effective lead nurturing and conversion.Utilize CRM systems to manage customer data and track interactions.Implement strategies for customer retention and satisfaction.