Alyssa Furth Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

Client: PayPalDay-to-day lead for cross-channel media activation and measurement to drive key business metrics

New York City Metropolitan Area

eCommerce and digital transformation strategy at the intersection of media and commerce. Forged a new path for clients to increase ROI of media, better leverage customer data, and build digital experiences in response to rapidly changing consumer journeys at the height of the pandemic.

New York City Metropolitan Area

Clients: OMEGA & Golden CorralAccount management and strategic oversight of National media for two established brands with varied media strategies, investment, and audiences.

Greater New York City Area

Client: OMEGAKey client lead. Responsible for building and presenting National media recommendations to support product launches and brand initiatives through collaboration with cross-functional teams

Greater New York City Area

Client: WW (formerly Weight Watchers)Supported cross-functional team to facilitate client requests, plan seasonal campaigns, analyze performance and ensure timely and accurate execution of projects; and implemented new creative naming convention to improve quality of reporting.

Greater Nashville Area, Tn

- Created an engaging animated 30-minute presentation capturing MP&F’s 2016 highlights- Developed monthly media reports and media lists for Job Corps; wrote 20+ success stories for the national database to showcase Job Corp’s impact- Prepared bi-weekly social media content calendars for non-profit client - Developed Instagram content strategy for WGU TN- Drafted and pitched 3 press releases for Andrew Jackson’s Hermitage - Performed an audit of MP&F's social media channels to assess messaging strategy and ensure a unified company image - Participated in early-stage campaign brainstorming and development; prepared background research, synthesized meeting notes, and crafted recommendations for next steps- Assisted team in RFP response

Cleveland/Akron, Ohio Area

- Executed the creation of a digital team effectiveness “toolkit” for the implementation of the Leadership Development Strategy; designed toolkit framework for optimal user experience; wrote copy, generated graphics and created a template for 100+ tools- Consulted with Purell brand teams and marketing specialists to assess competencies, facilitate meetings and introduce the GOJO Team Effectiveness Model - Drove company-wide rollout of the GOJO Team Effectiveness Model through presentations to approximately 50 team leads

Greater Nashville Area, Tn

- Collaborated on the creation of HealthStream Intranet; designed layout, and created graphics and content- Coordinated the rollout of the Intranet and communicated the platform to increase employee engagement; conducted training sessions for 15 employees and composed an in-depth training manual- Contributed to the quarterly newsletter, HealthStream TODAY, distributed to all 1,000+ employees - Organized & maintained collection of 1,000+ employee headshots and conducting photo shoots - Photographed all HealthStream events, including 2015 National Sales Meeting & Summit - Event management for internal events

- Data management for multiple divisions - Project management

Cleveland/Akron, Ohio Area

- Drafted consumer surveys; analyzed results and synthesized data into simple visuals for use in strategic and communications plans - Regularly wrote copy for 3 client newsletters and eblasts - Prepared client presentations, reports and strategic plans - Conducted a communications audit of Menorah Park and Birchwood School - Performed competitive analyses for both clients, examining competitor messaging, collateral, social media presence, and community outreach and engagement

Cleveland/Akron, Ohio Area

- Built an Excel model for tracking and analyzing client marketing performance; constructed Excel formulas and collected data - Organized the tracking process to increase efficiency and accuracy - Developed a data-collection checklist for future use - Researched potential new clients in Northeast Ohio

Cleveland/Akron, Ohio Area

- Tested company's software and accompanying hardware on multiple Windows operating systems - Detected user bugs and coordinated with Development team to ensure permanent resolution

- Managed Customer Relationship Management (CRM) database - Arranged accommodations for the CEO’s Entrepreneur Organization’s three-day retreat - Reorganized records to reduce confusion and improve efficiency

- Analyzed competing schools’ admissions materials for redesign of HB’s Admissions Magazine - Published article for Hathaway Brown Alumni Magazine

Bachelor Of Science (B.S.), Human And Organizational Development, Corporate Strategy

Activities and Societies: Pi Beta Phi, The After School Program

Education record

Activities and Societies: Global Scholar, Business and Finance Fellow, Service Learning Fellow, Varsity B Tennis, Carnival Chair.