Alyssa Griffith Email & Phone Number

- Affiliate team lead and advisor for several of Ovative Group's top clients. My book of business included: Loft, Ann Taylor, Lane Bryant, Academy Sports and more.- Created long-term strategy to deliver against client growth goals while overseeing a team of Analysts and Sr. Analysts.- Executed real-time optimizations to drive revenue, growth and scale for accounts.- Collaborated with multiple channel teams to consistently push our client's paid media strategy forward with relevant data and metrics.- Organized complex data into digestible action items for weekly client meetings, quarterly business reviews and other presentations.

Boulder, Colorado, United States

- Responsible for managing 20+ strategic publisher accounts within the affiliate business model, including accounts like: MSN, RetailMeNot, Zola and Affirm. - Acted as a trusted client consultant on technical strategy, marketing and business optimizations. - Leveraged campaign analytics to create QBRs and determine relevant upsell opportunities via Looker, Admin, Hubspot and Salesforce.- Collaborated internally with Sovrn merchant team to lock in partner opportunities and higher commission rates.- Utilized technical knowledge of affiliate operations and data to uncover opportunities for growth.

Greater Denver Area

- Understood client needs, KPIs and feedback to best execute complex content marketing campaigns while also managing project/timeline expectations.- Managed a large book of business, including partnerships with Nike, Groupon, Ann Taylor, HelloFresh, BarkBox and more. - Actively managed account activity within Salesforce to track actual sales, client communication, commissions and ad products.- Collaborated with internal resources (sales, product, marketing, care and business operations) to ensure the highest customer satisfaction.- Identified technical issues and implemented solutions to ensure client satisfaction and campaign success. - Served as an internal subject matter expert on Ibotta marketing strategy as it relates directly to clients.

Greater Denver Area

Greensboro/Winston-Salem, North Carolina Area

- Responsible for the planning, organizing and implementation of advertising and sponsorship programs.- Created project timelines and tracked complex projects through all stages of creative development via the project management tool Asana.- Created press plans for all partner projects.- Prepared digital sales reports and analyzed data via Google Analytics and other tracking tools.

Greensboro/Winston-Salem, North Carolina Area

- Partnered with account supervisors in developing and executing campaigns with extensive digital marketing.- Utilized Google Analytics, Silverpop, MailChimp and social networks to run reports on digital campaigns to maximize results.- Developed and coordinated strategic public relations efforts with internal marketing to promote the brand. Managed development programs and partnerships with the goal of subscriber growth.

Greensboro/Winston-Salem, North Carolina Area

- Developed and coordinated strategic public relations efforts with the marketing team to promote the brand. - Identified key media outlets and developed partnerships.

New York, New York

- Assisted the Editor-in-Chief and Publisher.- Coordinated events and details for monthly magazine parties and events.- Edited blogs and coordinated NYLON's social media.

New York, New York

- Developed, executed and managed press for four national MS editorial brands, including: Martha Stewart Living, Everyday Food, Whole Living and Martha Stewart Weddings.- Managed and updated extensive media databases via CisionPoint.- Pitched editors and segment ideas to media outlets, local/national television shows, websites and blogs. - Responsible for coordinating, planning and staffing corporate and press events.

601 West 26Th Street

- Coordinated and staffed both corporate and press events.- Responsible for managing and updating extensive media databases.- Pitched editors, stories, and segment ideas to media outlets, television shows, and blogs.- Handled all media and producer mailings.- Compiled coverage reports and assisted with all press releases.

New York, New York

- Assisted with the creation of weekly press releases.- Responsible for using CisionPoint to create contact media lists.- Created weekly round up of website, video and print clips.- Managed and updated social media statistics.

Greater New York City Area

•Professional certificate program June 2011 - August 2011

• Wrote feature articles, spotlights and side bars • Edited editorial content and fact checked content

• Assisted patrons at the circulation and reference desk • Responsible for administrative, clerical, and catalog work

• Delegated editorial board meetings• Responsible for the content and layout of the Opinion page• Edited editorials, columns, and letters to the editor

• Presented ideas, attended meetings, and wrote three unsigned editorials a week that represented the views of The Daily Tar Heel

Updated and posted continuous newsfeed, blogs, and wire reports for the website• Wrote online briefs and sidebars• Created and designed web content for the website

B.A., Journalism & Mass Communication; English Double Major

Activities and Societies: Blue & White Magazine: UNC-Chapel Hill’s most widely read student magazine; The Daily Tar Heel.

Certificate In Publishing

NYU Summer Publishing Institute Professional Certificate in Publishing