Mark Vanderhoff Email & Phone Number

Chicago, Illinois, United States

Leading Consumable's partnerships in the areas of podcast monetization and promotion services, measurement, DSPs, and strategic industry collaborations.

Chicago, Illinois, United States

Led publisher partnerships for the rollout of Consumable's podcast promotion and monetization services.

Chicago, Il

Out-performed annual budget goals each year, by as much as 30%, and on average by 11% (total annual budget of $14M).Accelerated digital audio growth strategies and increased ad revenue for enterprise accounts including WarnerMedia, NPR, Cumulus, Salem, Fox, TIME, Bell Media, CBC, Lemonada, the Roost, and Amazon. Developed deep expertise across best-in-class products including:- Podcast CMS and hosting- Live streaming content distribution- Advanced metrics and reporting for audience and impression delivery, and programmatic performance- Monetization services including ad-serving platform for direct-sold DAI campaigns and programmatic SSP.Held a dual role as Client Success Manager for key accounts to ensure long-term client success through onboarding, training, strategic collaboration, upsells, and oversight of the client relationship.

Chicago, Il

Represented top-rated podcasts including This American Life/Serial, The Joe Rogan Experience, Armchair Expert with Dax Shepard, Anna Faris is Unqualified, the Moth, the Radiotopia Network (Criminal, 99% Invisible, et al), the Maximum Fun Network (My Brother, My Brother and Me, the Adventure Zone, et al), as well This American Life radio.Consistently out-performed revenue goals, delivering year-over-year growth of 18% and 47% with an annual budget of $1M+.

Chicago, Il

Responsible for generating sponsorship revenue for public radio and television stations, as well various NPR and PBS broadcast and online properties.

• Responsible for a variety of sales and marketing duties for the national media representative for public radio (NPR) and public television (PBS), covering all aspects of the sales cycle. • Prospecting extensively to find new corporate underwriters.• Creation and maintenance of systems to organize and track order information as well as contact information for client, agency, and station personnel.• Development of strong relationships with agencies, clients, and member stations • Oversight and execution of client schedules, working with contacts at agencies, stations, and clients to develop solutions that satisfy all parties in cases of under-delivery. • Copy writing on client underwriting announcements that both convey the same messages as commercial spots and meet FCC and station guidelines.

Niles, Illinois, United States

• Developed marketing materials, including written content for company website.• Created and implemented training programs and materials for new hires and new projects.• Designed and maintained databases for marketing campaigns.• Performed day-to-day technology troubleshooting.• Responsible for client correspondence, customer service, transmission of deliverables, and overall account management.• Tracked and recorded daily activities of employees for payroll and performance evaluations.• Had an active role in interviewing, evaluating, and terminating employees when necessary.• Set sales appointments with executive-level decision makers over the phone.

Developed employee communications for clients as well as marketing and training pieces for a global human resources consulting firm.