• Lead the marketing for the company during growth from 52 clients to 204 and revenue increase of 300%.• Established GradesFirst as the leader for athletic academic software in the industry.• Planned and coordinated all facets of over 50 conference sponsorships and presentations including the 2011 Technology Showcase at the NCAA Annual Tradeshow and the 2011 T-Shirt Rally at the National Academic Advising Association’s Annual Conference.• Created marketing collateral and… Show more • Lead the marketing for the company during growth from 52 clients to 204 and revenue increase of 300%.• Established GradesFirst as the leader for athletic academic software in the industry.• Planned and coordinated all facets of over 50 conference sponsorships and presentations including the 2011 Technology Showcase at the NCAA Annual Tradeshow and the 2011 T-Shirt Rally at the National Academic Advising Association’s Annual Conference.• Created marketing collateral and publications including brochures, flyers, newsletters, postcards, electronic direct mail, press releases, advertising, web contact, multimedia videos, social media, and electronic direct mail.• Revamped company website resulting in a 200% increase in search engine optimization (SEO).• Created and managed online marketing strategy resulting in an increase in leads.• Established policies, guides, processes and schedules for marketing department. Show less

• Restructured and remodeled processes of backhauling weekly sales/expense report. • Evaluated office administrators’, routers’, and customer service representatives’ responsibilities and processes, and redistributed the workload more evenly.• Created process documents for each task performed in the office.• Remodeled weekly schedule template for backhauling.• Assisted in marketing presentation launch to brokers in Utah.

• Analyzed information gathered by SRI International regarding Northwest Florida’s Aerospace & Defense industry. Reported the findings in the company’s industry report that identified gaps that could attract new companies potentially impacting the area by creating over 1,000 of jobs annually.• Researched and prepared International Economic Development Council Demographic tables for seven counties in Northwest • Florida. The information in the tables is published on the company’s website… Show more • Analyzed information gathered by SRI International regarding Northwest Florida’s Aerospace & Defense industry. Reported the findings in the company’s industry report that identified gaps that could attract new companies potentially impacting the area by creating over 1,000 of jobs annually.• Researched and prepared International Economic Development Council Demographic tables for seven counties in Northwest • Florida. The information in the tables is published on the company’s website in order to attract site selection consultants and businesses.• Prepared marketing pieces and portfolios for company attendance at Farnborough Air Trade Show in London. Show less

• Researched, evaluated, and identified 3 new potential markets to expand their customer base—Southern-based Retailers, Financial Institutions, Property Management & Development Organizations• Developed a descriptive survey for new and existing clients to assess opportunities for building envelope evaluations and services.• Initiated contact 8 companies, average sales size of $1 billion, in the new markets to begin survey distribution and expand clientele base.

• Reorganized approximately one million data points to streamline task delegation among team members.• Conducted an in-depth analysis of the company’s recent sales performance across product categories, regions, states, and customers, focusing on market penetration, and discovered 3 major untapped areas in the top ten areas of growth. • Calculated over forty marketing metrics using SPSS and Excel to match marketing efforts to sales response over time. • Analyzed advertising and… Show more • Reorganized approximately one million data points to streamline task delegation among team members.• Conducted an in-depth analysis of the company’s recent sales performance across product categories, regions, states, and customers, focusing on market penetration, and discovered 3 major untapped areas in the top ten areas of growth. • Calculated over forty marketing metrics using SPSS and Excel to match marketing efforts to sales response over time. • Analyzed advertising and marketing campaigns by calculating three effective types of ratios and discovered 40 campaign efforts were ineffective. Thus, the company was able to save over $1 million in marketing expenses if they followed our recommendations. • Presented results to First Data executive staff in a six-hour marketing analysis seminar. Show less

• Developed monthly occupancy schedules to efficiently maximize available space.• Set up and managed resident information database system and created pertinent reports and schedules • Acted as a liaison between the owners and the homeowners’ association to maintain open communications and managed requests and concerns.