Alyssa Phillips Email & Phone Number

Buffalo, New York, Us

Buffalo, New York, Us

Buffalo, Ny, Us

Managed 3 B2B global construction clients throughout tenure. Led project communication, resourcing, scheduling and budgeting. Coordinated with stakeholders to determine deliverable costs and proactively monitored resource progress to ensure deadlines were met. • Headed Development and Design teams from project initiation to completion of a large-scale website migration project.• Cultivated relationships with stakeholders, upper management and 8 cross-functional teams to set expectations for project deliverables and plan and sequence project timelines.

Buffalo, Ny, Us

Managed 26 B2B and B2C national and global construction and manufacturing clients throughout tenure. Analyzed KPI data and executed reporting to monitor performance. Developed web strategies to position clients as thought leaders through on-site and off-site content development.• Met 100% of deadlines for project initiatives throughout tenure.• Oversaw the quality-assurance process of all web pages, display ads, and email campaigns to ensure communication and design efficacy, resulting in an average conversion rate increase of 18% year-over-year for all clients.• Developed 28 client-approved financial estimates for web design, email and advertising campaigns.• Identified process flaws across departments and developed efficiency recommendations to streamline project routing and communications.

Integrating new and traditional digital media initiatives to marketing strategies. Collecting and tracking analytical data to inform campaign goals within organic search marketing, content writing, eCommerce and social media marketing. My strong analytical experience pairs with my creative brand development strengths in an effort to meet audience needs throughout each phase of the buyer journey. Skilled in Digital Marketing, Project Management, Client Relations, Marketing Research, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Content Development

New York, New York, Us

Managed 80 B2B B2C national clients throughout tenure. Collected, tracked and analyzed metrics data and client KPIs to identify trends, establish goals and maximize ROIs for campaigns. Estimated deliverable costs and managed scheduling and deadlines for all marketing initiatives. Maintained a strong brand voice for all clients through rich on and off-site content development. Presented performance reports, audits and marketing strategies to internal and external teams.• Propelled brand discovery and drove revenue for 80 B2B and B2C clients by implementing technical best practices in content development, public relations, and information architecture.• Led initiatives during research, strategy and implementation phases of a project’s cycle, resulting in an average overall increase in organic traffic of 22% year over year for all managed clients.• Created 34 preliminary pre-sale audits for prospective clients, which resulted in a 90% retention rate due to marketing sales recommendations.• Developed structured data markup via JavaScript, and devised URL preservation for website rebuilds, including e-Commerce.• Published two educational guideline articles encompassing on-page content development and technical audit production.• Created targeted training manuals and assessments for five internal teams to effectively teach fundamental best practices.

New York, Ny, Us

Managed 35 B2B and B2C national clients throughout tenure. Served as direct point of contact for clients to address campaign inquiries, concerns and mitigated any discrepancies. Stayed abreast of latest best practice and algorithm updates. Implemented marketing campaign deliverables tailored to client objectives and KPIs. Worked with marketing and development teams to ensure efficacy of tactic implementation. Presented monthly performance reports via Google analytical tools to assess KPI progress.• Developed/executed strategic marketing plans that achieved objectives and increased ROI for clients.• Implemented best practice tactics in search engine optimization to elevate user experience and increaseoverall organic traffic by 20% year over year for all managed clients.• Performed ongoing keyword discovery and optimization for Meta Data and on-site web page copy.

Oversaw the daily operations of gym facility, including inspections, and equipment maintenance. Managed 15 staff members. Developed policies and procedures to ensure safety among staff and members. Promoted company culture that encouraged high performance and morale. Led staff recruitment, training, payroll, scheduling and annual performance reviews within three departments (reception, childcare, janitorial).• Effectively addressed account inquiries and billing issues for all gym members.• Successfully ensured regulatory and policy documents were monitored to maintain facility compliance.

Certificate, Technical Project Management, Information Technology Project Management

Bachelor Of Arts (B.A.), Fine And Studio Arts

Bachelor Of Science (B.S.), Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General