Alyssa Murphy Email and Phone Number

YPulse is the leading authority on Gen Z and Millennials: today's tweens, teens, college students, young adults, and young parents. Our subscription-based syndicated research content provides companies and organizations strategic insight on how to reach the next generations. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give clients a 360-degree view of what it’s like to be a young consumer in today's world.

Manage and track client engagement, creating reports and presentations that are used in risk analysis and revenue projections and renewal/upsell assessments Lead virtual client engagement strategy, working directly with executive level and marketing leads on clients’ teams to identify marketing goals and leverage Academy’s digital channels to achieve said goalsCreate and execute Marketo campaigns across 13 product suites to automate membership recruitment efforts, leading to increased activity from clients with marketing content and events Spearhead project for bolstering client engagement with digital marketing channels through creating collateral and conducting calls to improve client cognizance, amplifying clients’ brand awareness amongst top 150 US Leading Health System audience Manage communication across five departments to ensure contract, invoices, and services are executed correctly Developed and executed onboarding process for new Account Managers and facilitate account ownership transitions Mentor Associate-level colleagues, providing Salesforce and Outlook training and assist in standardizing career pathways

Supported Account Management across entire 110+ client pool, including Fortune 500 companies, tracked client engagement in Salesforce, Excel & Power BI and identified areas for further involvement, resulting in 90% retention rate from 2019 – 2020Composed written contract template and secured signatures for 110+ clients, locking entire client base into 2-year partnership (2020-2021), leading to Academy’s use of formal agreements and partnership parameters for first time in its 20-year tenureManaged Salesforce activity for renewal and upsell pipelines across 5 product suites, ensuring data integrity, contributing to revenue and renewal projection accuracy Pioneered processes for optimal Salesforce adoption and utilization after Fall 2019 rollout of CRM, streamlining data and improving communication between operating systems (Salesforce & Cvent) on backend, resulting in enhanced client experience and increase in automation of processes across departmentsExecuted and tracked communication strategy for entire client pool when COVID-19 shifted all product delivery models and secured 110+ amendment signatures, memorializing service plan changes

Curated pipeline of talent via research of candidates and networking with said candidates and correlated skillsets with client needs; prepared candidates for roles, ensuring that both parties would find value in match Built new relationships and new partnership opportunities through cold outreach to hiring managers and assessed companies’ resource needs, building brand awareness for Collabera and expanding its client base/revenue portfolio in the Chicago area Completed Certificate in Technological Training, establishing understanding of product design process

Conducted market research on NZ industry sectors, contributing to company’s decision to target the aquaculture segmentCultivated relationships via positioned outreach and on-site visits, ensuring client comprehension and satisfaction Co-authored monthly newsletter following company’s Outstanding Achievement Awards Ceremony, conveying success case studies from current clients to amplify brand awareness amongst current and potential clients