Alyssa Nolte Email and Phone Number

- Managed the development of effective social media marketing plans that supported both corporate brand and sector business priorities, like promoting Northrop Grumman’s technological contributions to the James Webb Space Telescope and B-21 Raider- Oversaw the company’s social media management platform, Sprinklr, to organize editorial calendars, review and publish timely posts, monitor social listening dashboards and evaluate KPIs that better inform future strategies- Analyzed social media metrics and audience data to amplify the company’s external content strategy performance, as well as monitored the competitor landscape to differentiate brand messaging and gain a competitive advantage- Led organic social media initiatives that boosted the company’s global audience growth rate — with a 15% increase in total social media followers in 2022 — and improved post engagement rate by twofold, like launching a new international LinkedIn account and geofencing recruitment events to targeted hiring areas- Collaborated with communicators, creative leads and external partners to develop relevant, engaging social media plans tied to brand objectives, like: strengthening brand recognition, increasing web traffic, amplifying strategic messaging and raising awareness of advanced technologies to customers- Supported talent acquisition priorities by increasing the brand’s social media presence to key talent audiences and current employees, led social media training sessions with HR partners and executive leadership, and developed social media videos that highlighted company benefits in an authentic way

- Hosted monthly Zoom sessions with various subject matter experts to educate 300+ employees of their division-specific capabilities and how they support customer missions, as well as identified opportunities for collaboration- Prepared executive leadership for fruitful public speaking engagements by identifying key messages, incorporating audience engagement strategies and ensuring speakers were camera-ready - Developed and edited a variety of division-level intranet announcements, email notifications and executive presentations that better informed employees of company updates

- Implemented dynamic communication strategies that supported the Mission Systems (MS) sector’s business priorities, such as: project management, editorial production, social media, content development and storytelling- Acted as a sector lead on several editorial boards and content teams (i.e., One Magazine, Now, Enterprise Social Media Team, MS Editorial Board and Catalyst e-newsletter) where I pitched unique content ideas, tailored stories across multiple channels and ensured campaigns were aligned to both brand and business priorities - Conducted brainstorming sessions with various teams to develop integrated internal and external communications plans that amplified company announcements (i.e., employee-centric and technology-focused stories, program milestones, and corporate responsibility initiatives) to key stakeholders - Advised colleagues how to generate both short-form and long-form content that supported overarching campaign priorities while adhering to the brand guidelines of various publications - Increased the MS sector’s digital One Magazine readership by 15% through high-quality, relatable storytelling and effective promotional tactics, wherein multiple feature articles I produced ranked amongst the top performing stories - Developed MS social media plans and digital graphics that boosted the sector’s social media presence by 20%, as well as highlighted sector business captures, award notifications, advanced capabilities and company culture that grew brand awareness to key audiences- Managed media monitoring accounts and content measurement systems (i.e., Cision, Muck Rack, Critical Mention, Sprinklr and Storrito) to pull metrics reports that helped shape division communication objectives

- Liaised with sector and enterprise communicators, external partners and industry reporters to support multiple earned media efforts that promoted company milestones- Assisted executive leadership media trainings and interviews that better positioned Northrop Grumman as a technology leader in the aerospace and defense industry - Wrote and edited press releases, employee feature stories, social media posts, executive speeches, tradeshow booklets, business presentations and other media materials that spotlighted latest company news and advanced technologies- Implemented strategic media engagement practices to gain national and international coverage of company announcements that were integral to priority business captures

- Wrote various features that promoted new movies with the call to action to watch in theaters - Monitored online media for mentions of film industry clients who dropped trailers, had theatrical releases, or hosted events- Researched industry social influencers who could help Feref achieve campaign goals for their clients- Assisted with creating client PowerPoint presentations, conducting additional campaign research, and increasing Twitter following

- Assisted with general front desk administrator tasks, processed invoices, and supported the Executive Director and other staff- Edited Fraunhofer CMI website and social pages to maintain a cohesive brand image- Built a social media calendar template to organize company postings and created themed social content

- Created a streamlined social and traditional media campaign to promote cast auditions for King Richard’s Faire- Conducted media outreach for coverage of client’s future events- Brainstormed creative content ideas for client to work on for next seasons

- Wrote promotional content, designed digital assets, tailored copy for key audiences and collaborated in the creative process for all marketing projects (i.e., newsletters, postcards, emails, online magazine, video and website)- Acted as a point of contact for the company’s partner agency, edited web content and gave final approval of multiple print marketing materials - Developed digital marketing strategies for website and social media to increase member engagement rate by 15%- Pulled campaign engagement metrics through Salesforce, organized it in Excel and assisted with data analysis

- Edited main website, newsletters, and company brochures- Created graphics and formatted all images to appropriate sizes- Designed web content in an organized fashion - Updated monthly community events for clients through research

- Worked directly with the Director of Media and Communications and Director of Program and Development to compile, edit, and publish daily news releases- Managed the company’s media outreach databases (Meltwater and Electric Embers) and trained staff in the utilization of these programs- Uploaded content and images on main website and maintained a strong presence on all social media platforms (Wordpress, Facebook, Twitter, Tumblr, and LinkedIn)- Remained current on major news events and researched pertinent information for news releases- Built and updated media lists through the utilization of multiple databases - Attended press conferences at the National Press Club, took notes, and transcribed interviews

- Produced weekly blog articles on latest fashion trends and analyzed marketing and management data- Developed and maintained detailed database of customer orders and product inventory- Conducted orderly shipments to universal customers in a timely fashion

- Frequently updated databases consisting of union worker information- Summarized national news articles relating to union rights for e-newsletter content- Participated in organized demonstrations that pertained to company’s political action- Informed members of upcoming events through phone calls and email